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This is the best of times and the worst of times.

In August of this year, Process Pro Brand Switzerland promoted EPILEDS YEH to the position of Chief Designer, responsible for leading the design team of the Taiwan office and linking up with the strategy consultant and marketing team to achieve synergy, in order to realize the vision of internationalization of the Asian brands for the clients.

The seminar "Brand Renovation, Enterprise Transformation, and Revival," jointly hosted by Process ProBrand, Chung-Hua Institution for Economic Research, Chinese Finance and Strategy Association, and members of the 2019 Chinese Finance Summit, discussed and shared insights on investing in brands, fostering corporate consensus, and integrating the five management functions of enterprises. The seminar attracted nearly

In recent years, we have been assisting entrepreneurs to build their brands, and when asked why they want to switch from OEM to branding, they invariably mention the fact that the profitability of OEM branding is tens of times higher than that of their own brands, and that the profitability of OEM orders, though stable, is only so-so in comparison. Many enterprises in Taiwan started out as OEMs and began to develop brands in the mid to late stages. However, when their own brands were first developed, the results were often vastly different from those of OEMs, and made the operators feel discouraged and wonder if they should continue to move forward on the road of branding.

"Brainstorm's interviews with nearly 30 representative design studios in Taiwan What challenges will Taiwan's design industry face in 2019? How should practitioners seize the opportunities in the future and utilize the design profession to solve problems? Recently, Process Pro brand EPILEDS YEH was invited by Brain Magazine to share the current design trend and how to convey the core value of the brand through design.

Founded in 1978, Ankou Food Machinery is the leader of Taiwan's food machinery industry. Sensing that Taiwan's market is too small, Ankou has been expanding overseas since the early days of its establishment, from traveling across the ocean to meet customers face-to-face to persuade them to place orders, to participating in international exhibitions of all sizes every year through the web, expanding its territory to five continents around the world.

Despite the lack of male-specific care products on the market in the past, HODRMEN started with a male cleanser and combined the founder's own medical background to develop a series of cleansing and care products suitable for men's skin texture in the Asian tropics. In just a few years since its establishment, HODRMEN has attracted young consumers with its lively brand communication strategy and image, generating sales of more than $10 million per year. In addition to capturing the Taiwan market, HODRMEN has also expanded into Southeast Asia, aiming to become the No. 1 men's skincare brand in Asia.

When we think of enterprise management, we think of five major aspects: production, marketing, human resources and financial management, including production and operation management, marketing management, human resources management, research and development management and financial management, all of which require enterprise operators to plan and strategize with a comprehensive and forward-looking perspective. For Swiss enterprises, branding is not an image project, but a part of business management. Investing in branding is as natural as investing in logistics or R&D, and through a networked branding thinking, construction and management process, we can build bridges between the above mentioned five areas, linking them together, and becoming an excellent tool to unite the consensus of the enterprise.