The global big health and medical economy reached a historic high of $6.8 trillion in 2024 and is expected to approach $10 trillion in 2029. This isn't news. What's truly noteworthy are the structural shifts happening behind this figure.
The brand war in the health market has already begun. Read More »
Process 2.0, starting from the brand and moving towards long-term value. PRO will continue to be strategy-centric, integrating design and communication to allow brands to move from strategy to implementation, and accumulate brand influence at every touchpoint.
All-new Pro, unleashing new market momentum. Read More »
Dear Pro customers, partners and associates:
We are honored to announce that starting February 1, 2026, Erlysha Ang will assume the role of General Manager for the Taiwan branch of the Process普羅 brand.
Erlysha Ang takes over as General Manager of Process Pulo Brand. Read More »
According to the trend report jointly released by Kittl and Savee, we no longer see a single aesthetic style, but rather a dramatic collision of two creative waves.
We invited Martin, the founder of Prosperity, to share his years of practical experience from the perspective of brand management, hoping to help Taiwanese brands make sufficient preparations for going overseas and steadily build competitive multinational brands.
As ESG investment continues to grow, so does the importance companies and investors place on ESG. Companies that meet ESG criteria often attract more investment, which in turn increases the value of their stocks and bonds.
Facing the ESG Wave, a starter for brand realization. Read More »
Because brands are experienced by people, in this era of information explosion and rapid change, the key to a deeper brand experience is not only to create a unique culture, but also to be able to "observe the people".
Brand experience shapes the memories and imagination between customers and brands. Read More »
With the changing international landscape, intensifying supply chain challenges, and increasingly diversified consumer demands, Taiwan companies are facing escalating competitive pressures. As reliance on a single market can no longer fully support long-term growth, exploring international markets may be an important direction for Taiwanese companies to enhance brand resilience and strengthen competitiveness.
Sustainable ESG is no longer an emerging issue in the modern world, with government agencies and businesses practicing it in their own ways. When "sustainability" becomes a social consensus, the development of enterprises is no longer an isolated individual behavior, but a deeper connection with the environment and society.
How can companies empower brand value through sustainability? Read More »
The term "branding" has been the most frequently mentioned concept in Taiwan's business operations in the last decade. However, because it is so often said, it is easily simplified, misunderstood, and even over-expected. Some companies think that branding is just a matter of making a logo and changing the packaging; others expect sales to soar immediately after branding. There is nothing wrong with these ideas, they are just not complete enough.
What is "Being a Brand"? Read More »
