News｜Events
2026 Brand-to-Global Growth Seminar
In an environment where the global market is rapidly changing and international competition is intensifying, companies expanding into overseas markets not only need to possess high-quality products and technologies, but more importantly, how to help overseas customers understand the value of the brand, build market trust, and further create opportunities for cooperation. But how can companies move from “entering overseas markets” to “being chosen by the market”? Whether planning an international expansion or already having overseas customers and channels, companies need to think about how to establish a clear brand positioning, transform their technological, product, and service advantages into values that can be understood by the overseas market, and continuously build brand visibility and trust through effective international marketing communication. At this Brand-to-Global Growth brand internationalization seminar, we will combine different perspectives such as global market trends, practical experience in corporate internationalization, brand strategy, and international marketing to share how companies can address the challenges of overseas markets, build brand competitiveness, and expand international cooperation and business opportunities through effective market communication. Whether you are an enterprise operator, brand/marketing manager, or a professional responsible for overseas business and international market expansion, you are welcome to participate in this seminar. Through the sharing of experiences from different industries and professional fields, we hope to provide companies with strategic thinking and practical guidance for launching their brands overseas, and jointly explore how to build trust among customers and become the reason for them to choose your brand.
[Event Information]
■ Activity theme: Brand-to-Global Growth Seminar
(From Brand Strategy to Global Market Growth - From Being Seen to Being Chosen; Turning Influence into Business Opportunities)
■ Date of the event: Friday, November 20, 2026, 13:30 - 17:30
■ Venue: Gisen NTUT Convention Center 2F Gratitude Hall (No. 1, Section 3, Zhongxiao East Road, Da'an District, Taipei City | Everlight Building)
■ Organizer: Process | Digit Spark
■ Co-organizers: Taiwan Institute of Economic Research (TIER) | LinkedIn | APLEX Technology | Texture Maker | NEXCOM | B2G Solution
He has served as the General Manager of Swissair and Mayor of Zúrich, and has participated in numerous international brand and design judging panels, possessing extensive business and political experience.
After founding the Pro brand, she led the team to accumulate more than 250 international design and brand awards, and became one of the members of Leading Swiss Agencies. She will continue to use her practical experience with both Western and Eastern brands to help companies create brands with greater long-term value, so that more Taiwanese brands can be seen by the world.
With over 23 years of international management and brand implementation experience spanning the US, Southeast Asia, and Taiwan markets, he has held senior leadership positions in the food, fashion, and consumer goods industries. He has long-term in-depth experience in brand management and business development in various markets, deeply understanding the practical challenges faced by companies in brand positioning, marketing communication, and market growth.
Currently, Process leads the team in deepening brand strategy capabilities, linking strategic thinking with marketing practices to create more practical brand and marketing solutions, helping companies clearly convey their brand value, build market influence, and drive business growth.
Alice holds degrees in industrial engineering and computer science and currently serves as the Deputy Director of the Institute of Economic Research in Taiwan, focusing on industry promotion and the performance evaluation of technology projects. She has extensive experience in industry promotion, including the promotion of wireless communication industry technologies from 3G to 5G. Additionally, she has excelled in promoting the conference and exhibition industry, helping companies develop their brands and providing services such as international brand valuation, brand consulting and diagnosis, and brand guidance and analysis. She is also dedicated to the application promotion of smart agriculture and circular agriculture technologies, with a strong focus on the environment and a sense of responsibility.
A renowned expert in client development and management for multinational technology and international media groups, with over 10 years of extensive experience as a super advisor across both B2B and B2C channels; holds an MBA from the University of Hong Kong and a dual Masters degree from the Hong Kong Polytechnic University and the US Certified Financial Planner credential.
Currently the Chairman of APLEX Technology Co., Ltd., with over 30 years of experience in the industrial computer industry, he is a pioneer in the Taiwanese industrial computer industry. In his early years, he focused on hardware and software maintenance, automation equipment, and industrial computer development. At the age of 32, he founded Three-One Technology, specializing in Panel PC development. In 2004, he founded APLEX Technology again, establishing a market advantage through self-developed, superior quality, and flexible customization capabilities. He led the company to expand into international markets and diversified into fields such as automation, healthcare, transportation, energy, and smart manufacturing. He was selected as the 41st Entrepreneur of the Year by the Republic of China and continues to promote the integration of AI, IoT, and hardware and software technologies, striving to become the best partner for global industrial intelligence.
With a background in food technology, having worked in various roles from foreign supply chain management to brand marketing for over 20 years, he is a key driver in promoting the internationalization of the Texture Maker. He has also established a distinct brand positioning by creating the “Texture Maker, a food taste designer.”
He personally leads the team to expand the European and American markets, successfully establishing the product in multiple sales and distribution channels. He was selected as an entrepreneur model with his co-founder and led Pumen to be included in the Ministry of Economic Affairs’ “Branding Taiwan” program and the International Trade Agency’s “National Trade Promotion Project”; he was also recognized with the “Overseas Small Giant Award” for his extensive B2B brand management and international market experience.
A technology executive with 20 years of cross-industry experience specializing in system integration and digital transformation consulting for OT, IT, IIoT, and AI. Currently serving as Strategy Brand Director at NEXCOM, driving brand reinvention and corporate digital transformation by integrating Marketing Automation, CRM, ERP, and BI systems to create agentic AI for business operations driven by key KPIs. With a solid engineering background, product management experience, and global market expansion experience, he is dedicated to leading the company to become a profitable enterprise that transforms into high-value AIoT solutions.
Senior integrated marketing consultant. Served over 300 companies across 16 industry sectors including B2B/B2C; notable clients include SHISEIDO , Chailease Finance, Yulon Group, TOEFL, Hti EDU TAIWAN , Great Tree Pharmacy, Mamaway, and Ocard. Expert in planning cross-border marketing strategies, brand positioning, cross-platform content marketing, and data analysis, helping companies build robust operational growth plans.
Dr. Kengkran Louvirojanakul (Dr. Ken), currently the CEO of B2G Solution, has over 20 years of experience in government affairs, public policy, and cross-industry leadership. He served as a Thai diplomat from 2005 to 2010, and later held senior positions at Grab, PReMA, Diageo, and JTI, specializing in government relations, regulatory strategy, and market entry. He currently serves as the Chairman of the Tourism and Hospitality Committee of the American Chamber of Commerce in Thailand, and was also a co-chairman of the Government Affairs Committee. His leadership of B2G Solution has helped companies navigate the policy environment, connect with local resources, and expand into the Thai and Southeast Asian markets.
Team member of the Branding Taiwan team. After graduating with a Master’s degree in Architecture and Town Planning from the University of Technology, Taiwan, she has cultivated diverse perspectives and expertise in project management (PMP), industry promotion, brand management, district planning, and spatial planning. To date, she has been involved in brand planning for over a decade, with extensive experience in brand valuation, brand diagnosis, and guidance. Helping Taiwanese companies shine in their brands is the greatest source of satisfaction for her.
Registration Information
＊This seminar requires free registration.
＊Due to limited seating, the organizer reserves the right to make final decisions and adjustments.
[Transportation Information]
＊Those taking the MRT can reach the venue by walking approximately 8 minutes from Exit 1 of Zhongxihu Restoration Station or Exit 4 of Zhongxihu New Station.
For those driving, parking is available at the Everlight Building underground parking lot (50 NTD/hour).