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Digital branding is the process of positioning a brand in the digital realm. More precisely, it is the process of ensuring that the customer's experience of a company or service, even in a digital environment, remains consistent with the original brand values. The core of digital branding is the so-called digital "touchpoints" that enable direct and personalized interactions between the brand and the customer.

In the past, when we think of "Taiwan", we think of computers, cell phones, bicycles, etc., but now there is a new association - Jolin Tsai's music video for "PLAY Me" at the end of 2014 is full of dazzling and novel expressions, satirizing current events and cultural phenomena, and it continues to spread feverishly around the globe even after two years.

When is the right time for your business to rebrand with a new image? When is the right time for your business to rebrand? If you're struggling with any of these five rebranding-related questions, the answer is: now.

Luxury brands continue to sell at an ever-increasing rate. More than any other industry they focus on the visual image of the brand and the way it is presented. But what does luxury really mean? Here we will try to understand the world of luxury brands and get a glimpse of their future.