There are many stages in brand building, and in addition to the corporate identity, the visual composition of the corporate image plays an important role in today's branding program.
Re-enforcement of Brand Value: Visual Composition of Brand Image Read More »
PRORIL, a Taiwan-based pump brand, received the Corporate Identity / Branding Award for Communication at the 2017 iF DESIGN AWARD in Germany.
From OEM to brand: PRORIL's new journey Read More »
In addition to daily management, the Creative Director must anticipate the client's next move and lead the development and future direction of the brand consulting and design firm, possessing greater insight into industry trends than others.
Creative Director Opening: Design Management and Client Communication Read More »
Taiwan has undergone many industrial transformations and reforms over the past few decades, from production-oriented OEM to self-designed production, and even the creation of brands to provide services and products. At the same time, the increasingly globalized market has made products and services not only exist in a specific market, but also in a far-reaching one, so the communication and positioning of the brand has become more universal and important.
Brand Building Journey: The Necessity of Partnership Read More »
The official website of a brand or company is often an important tool for many people to get in touch with the product or service, or to visit the website again to deepen the impression of the brand or company. Good website design plays an important role in the overall planning of the brand, because the website is an extension of the products and services, and is an important brand asset.
Web Design: Beyond the Visual Read More »
After the fifth-generation successor, Mr. Chen Yen-Shing, took over as the Chairman of the Board of Directors in 2015, he wanted to refurbish the company, and also felt that the corporate logo had been in use for a long time and wanted to make a new visual package. Therefore, he invited Pro to rebuild the century-old brand, "Hap Lung Woolen Mills", and at the same time, to create a corporate identity for the consumer brand, "Hap Lung Hashizo", which would be a series of complementary design applications that would emphasize the original strengths and assets of the company. assets and seek more opportunities.
For most enterprises, the purpose of participating in exhibitions is to expand their visibility and increase their business growth. How to achieve this goal? The key lies in how to make potential customers stay and notice the company. However, companies often fall into several myths when designing and planning exhibition venues. How can a company effectively strengthen its brand image through exhibitions?
How to design the exhibition booth? Read More »
There are many household appliances in the world, but most of them are attached to large home appliance brands and do not attract much attention. However, the British brand Dyson is full of innovative and avant-garde whirlpool technology, and continues to adhere to the brand positioning of both craftsmanship and aesthetic design, excellent performance in function, the appearance of the fashionable taste of the people who love it, and become a home appliance brand of the popular fried chicken.
A brand's self-examination: Dyson has been doing one thing for over two decades! Read More »
Taiwan's Far Eastern Department Store Group's Pacific Department Store Huaihai Road store has sadly turned off its lights and exited the battlefield. Why did this once popular and most successful Taiwanese business target in China go from strength to strength in 20 years? It is worthwhile for all Taiwanese enterprises, or those who are looking at the global market, to learn from the reasons behind the decline.
When it comes to sports brands, Nike and Adidas used to come to mind, but in recent years, many people still think of UA (Under Armour)! In addition to its efforts in the 4Ps of marketing (Product, Price, Channel and Promotion), what is the difference between UA's brand positioning and that of its big brothers?
Brand Positioning: If you want to be seen, you have to occupy a good position! Read More »
