Insight: Moving from “industrial globalization” to “brand globalization”: the necessity of corporate transformation and brand building. Interbrand recently published […]
Times are changing, and the original model of success in the past no longer seems to be a gold-medal guarantee. Looking around, it seems that there are opportunities everywhere, but everyone is not grasping them. "How to make money" is a question that everyone is thinking about every day, but good performance can not only rely on thought, but design!
Designing a Good Business, Building a Good Brand Read More »
Many new companies often neglect to protect their brand and trademark rights at the beginning of their establishment, and as a result, they may have to spend more time, money and effort to deal with the subsequent problems. Therefore, from the standpoint of brand building, let's talk about how companies should lay out and pay attention to in order to protect their trademarks and brands from unnecessary losses due to infringement.
Since the launch of the brand, PRORIL has not only swept the world's design awards, but has also continued to develop new markets with great success. The important driving force behind this is the second-generation successor to the current vice president, Mr. Wu Shidun. Taking over a small and medium-sized enterprise from traditional OEM to brand building is not only a difficult and long road, but Wu Shidun affirms, "It's a road we must take.
PRORIL, a Taiwan-based pump brand designed by Process, has won a number of international design awards, including the Golden Dot in Taiwan, iF in Germany, and K-design in South Korea, and the Good Design Award in Japan, where PRORIL was honored once again.
PRORIL: After the brand has been built, more work has to be done. Read More »
With the end of the holiday season and the start of the school year in September, how did you spend your summer vacation? Did you enjoy traveling abroad with your family? Or do you work part-time to earn pocket money? Or do you want to intern in a company to learn more about the industry and to accumulate professional skills and work experience?
This summer, my internship days in Ploe Read More »
Founded in 1987, Spectrum Electronics is dedicated to the research and development and manufacturing of AC/DC power converters. Early on, the company started with the production of coil winders/transformers, and now it focuses on the provision of power converters to provide brand-name companies and electronic OEMs with high-level power solutions in small quantities, customized, and high-quality products and services.
Evolution and Re-value, Spectrum Electronics' Road to Re-branding Read More »
Is this the destiny of Taiwan's brand agencies? From the perspective of brand strategy planning and experience, we talk about the future trend of brand agency in Taiwan.
"Our products are so good, why don't consumers buy them?" Many enterprises often have this kind of doubt. They have spent a lot of money on publicity, but the sales effect is still not as expected; or, in the competitive market, they cannot make consumers have a deep impression on the brand.
Let your brand tell a good story Read More »
Interview with Martin Kessler, founder of Pro Brand.
