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In addition to daily management, the Creative Director must anticipate the client's next move and lead the development and future direction of the brand consulting and design firm, possessing greater insight into industry trends than others.

Taiwan has undergone many industrial transformations and reforms over the past few decades, from production-oriented OEM to self-designed production, and even the creation of brands to provide services and products. At the same time, the increasingly globalized market has made products and services not only exist in a specific market, but also in a far-reaching one, so the communication and positioning of the brand has become more universal and important.

The official website of a brand or company is often an important tool for many people to get in touch with the product or service, or to visit the website again to deepen the impression of the brand or company. Good website design plays an important role in the overall planning of the brand, because the website is an extension of the products and services, and is an important brand asset.

There are many household appliances in the world, but most of them are attached to large home appliance brands and do not attract much attention. However, the British brand Dyson is full of innovative and avant-garde whirlpool technology, and continues to adhere to the brand positioning of both craftsmanship and aesthetic design, excellent performance in function, the appearance of the fashionable taste of the people who love it, and become a home appliance brand of the popular fried chicken.

Taiwan's Far Eastern Department Store Group's Pacific Department Store Huaihai Road store has sadly turned off its lights and exited the battlefield. Why did this once popular and most successful Taiwanese business target in China go from strength to strength in 20 years? It is worthwhile for all Taiwanese enterprises, or those who are looking at the global market, to learn from the reasons behind the decline.

When it comes to sports brands, Nike and Adidas used to come to mind, but in recent years, many people still think of UA (Under Armour)! In addition to its efforts in the 4Ps of marketing (Product, Price, Channel and Promotion), what is the difference between UA's brand positioning and that of its big brothers?

Digital branding is the process of positioning a brand in the digital realm. More precisely, it is the process of ensuring that the customer's experience of a company or service, even in a digital environment, remains consistent with the original brand values. The core of digital branding is the so-called digital "touchpoints" that enable direct and personalized interactions between the brand and the customer.