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Board of Directors' Review : Challenges of Brand Globalization for Taiwan Enterprises

There are countless companies in Taiwan that have gone global, but few of them have been listed in Interbrand's ranking of the world's best brands over the years. In fact, Taiwan is rich in manufacturing, healthcare and service industries, and there are many invisible champions with hidden strengths, but only a few are willing to develop their brands. Perhaps what Interbrand would like to remind Taiwanese enterprises is that we should understand that it is time to change from "industry globalization" to "brand globalization", in which brand building and management have become a major issue for enterprises without delay.

Board of Directors' Review : Challenges of Brand Globalization for Taiwan Enterprises Read More »

Attracting the Best Talent, the Secret Weapon for Businesses ......

As a business owner, human resource management is one of the key aspects of corporate governance, including the selection, nurturing, utilization and retention of talents. It is often said that "people are the most important asset of a business", but business owners often have the following problems:

"It's getting harder and harder to find talent nowadays?"
"Big companies have more money and better benefits, but we SMEs are not attractive to talents?"

Attracting the Best Talent, the Secret Weapon for Businesses ...... Read More »

Enhancing Brand Value by Implementing Corporate Social Responsibility

Corporate Social Responsibility (CSR) represents socially and ecologically responsible actions taken by companies that focus on the fundamental concepts of ”sustainability” and "future-oriented" management. Long-term economic success can only be achieved in an efficient and stable society. The concept of CSR is not new, and has even been around since the medieval "Honorable Merchant", who acted on the principle of ensuring long-term success without jeopardizing the interests of society.

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What advantages does a brand winning a design award bring to a business?

If you open the official website of Process, you can see that many of the enterprises and product brands that we have cooperated with have been honored with internationally renowned design awards such as the Red Dot Design Award and the German National Design Award. Some entrepreneurs may think, "We are just a small local traditional industry company, do we need to participate in international design awards?

What advantages does a brand winning a design award bring to a business? Read More »

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