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News 108 Taiwan Brand Development Plan - Application for Guidance Now Open Application Period: Immediately to April 3, 2019 Promoted by the Industrial Development Bureau, Ministry of Economic Affairs, the second [...]

In addition to adapting to the market climate, brands need to have the empathy to understand different cultures and design marketing activities and products that resonate with local consumers. How to make them "understand, listen and get used to" and then captivate their hearts? There are five key design elements that make brands and markets truly compatible.

The global trade war ignited by Trump is a black swan, the world has been swept into the front line of the conflict, China's economic deleveraging, de-stocking of the current situation shows that the mainland economy is very miserable, Taiwan's university graduates, unless the ability of the top, or go west will not necessarily have a good result, Taiwan's Purchasing Manager's Index PMI, non-manufacturing manager's index NMI declined for six consecutive months. In all the manufacturing are bad 2019 economy, Taiwan how to cope with in order to create another peak in the international market? Four strategic priorities should not be overlooked.

The 27th Taiwan Excellence Award selection is in full swing this year. This award, representing the highest honor for Taiwanese products, attracts over a thousand excellent entries annually. Behind these entries lies the diligent and pursuit-of-excellence spirit of many Taiwanese manufacturers.

Organized by the Taiwan Institute of Directors and the Chinese Family Business Alliance, the 7th Chinese Family Business Forum was held on November 21, 2018. In addition to the release of the 7th annual "Chinese Family Key Report," the Forum also featured multinational experts, such as Shih Chun-Jung, Founder of Acer Group, Prof. Toshio Goto from Japan, Dr. Hiu-Lu Lee from McKinsey & Company, and Martin Kessler, Founder of Pro Brands Group, to discuss the importance of family unification, governance, inheritance, and sustainable management. Experts gathered together to explore the ways of family unification, business management, inheritance, and sustainable governance.

FLUXTEK is a global water purifier brand from Taiwan. Founded in 2000, FLUXTEK is engaged in the production, manufacturing and sales of water purification equipment and various filter consumables, and provides customers with various products and spare parts for water purification equipment, with a marketing network spanning over 25 countries, including Spain, the United Kingdom, the Middle East, Japan, and South-East Asia, and is a leading brand in emerging markets, such as Turkey.

It is not an easy process to build and design a brand that represents the image and reputation of an enterprise. However, many enterprises often because of weak brand planning awareness, or a moment of negligence, did not register its trademark in time to protect the brand, the result is that other enterprises registered first or imitation, which not only brings enterprises huge economic losses, but also will make the enterprise painstakingly operated by the brand reputation and image of the serious damage.

The down filling for top down jacket brands like Moncler and Canada Goose actually comes from a time-honored Taiwanese down manufacturer - Helong Down. Major international luxury brands like BURBERRY and COACH also have down jackets made with Helong's down! Founded in Dadaocheng, Taipei in the 34th year of the Guangxu Emperor's reign (1908), Helong Down has a history of over a century and is Asia's oldest down manufacturing contractor. Currently, its down production accounts for 1/6 of the global market. In Japan, Helong Co., Ltd. holds over half of the market share, making it a true Taiwanese pride.