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The epidemic will eventually end, and what can your business do in the meantime? How many of the four to-do's have you done? How can you take advantage of this time to maintain and improve the quality of your business when foreign affairs are at a minimum? When the epidemic is over, the wisdom of business leaders will be put to the test.

Founded in 1995, Process, a Swiss brand, has offices in Zurich, Taipei, Shanghai and Chengdu. Over the years, Process has executed many branding projects for well-known companies in Europe and Asia, providing professional brand consulting, strategy and design services.

REBRAND 100® is the world's only authoritative award in the field of rebranding. Recently announced the "2020 Global Top 100 Rebranding" award list, Process is the only brand management company in Taiwan to receive this award, and the domestic brand project HODRMEN and primona Dream Chicken were both honored with the Distinction Award, which is also the top 40 standard works among the top 100 brands.

Originally from Germany, THERMOS Cuisinart is the world's oldest vacuum insulation brand and the world's No. 1 brand in vacuum insulation cup and bottle sales. 1989, Crown Metal Industrial Co., Ltd. introduced THERMOS Cuisinart to Taiwan and developed a series of pots and pans suitable for Chinese cooking, which caused a sensation. Currently, there are 30 department store counters, 2 image stores and one Cuisinart Eco Café in Taiwan, totaling 33 points of sales.

What is a vision? Why is vision important?

News Outlook 2020 Strategy Summit: Welcoming Taiwanese Businessmen to Create Wealth in Taiwan. The Health and Wellness Industry and the Circular Economy are the most anticipated sectors for the return of Taiwanese businessmen to create wealth in Taiwan.

Based on the BAV brand equity assessment model proposed by Young & Rubicam, with brand awareness as the horizontal axis and brand strength as the vertical axis, corporate brands are divided into four categories: new brands, niche brands, brand leaders, and aging brands. This paper will focus on niche corporate brands, examining elemental brands, original equipment manufacturer (OEM) to brand transitions, and business-to-business (B2B) to business-to-consumer (B2C) transitions. Using internationally renowned brands like GORE-TEX and domestic cases such as Ding Ji, Okuma Fishing Tackle, and Welle (CSD) as examples, this study will explore the development and breakthrough paths of potential corporate brands of different types. It is hoped that this will provide more Taiwanese companies with successful case studies to learn from.

Chengdu, an up-and-coming city with a strong design force, is unleashing its potential with the implementation of China's “One Belt, One Road” policy. Therefore, in the fall of 2019, with the grand launch and invitation of the iF Design Center, Process Pro, will explore the city and prepare for the dynamic changes ahead.

The "2019 Branding Taiwan 'Brand Innovation Bureau' Enterprise Exchange and Results Sharing Session," organized by the Industrial Development Bureau of the Ministry of Economic Affairs and planned and executed by the Taiwan Institute of Economic Research (TIER), featured TIER President Chang Chien-yi and Director Chou Ha-li sharing the program's achievements over the past seven years and analyzing the cases that received guidance.

Traditionally, Taiwanese companies' perception of Europe and the United States has been that they have many international brands, that they may not be as receptive to new brands, and that there is more room for them to expand into emerging markets such as China. However, in recent years, the results of many domestic and international surveys and questionnaires have shown that this is not the case. Accordingly, this article will follow this trend to unfold the changes in economic consumption trends in Europe, the United States and China, summarizing the similarities and differences in international consumer demand for brands and products, in the hope that owners interested in expanding into the international market will have a better understanding of the foreign market.