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In recent years, we have been assisting entrepreneurs to build their brands, and when asked why they want to switch from OEM to branding, they invariably mention the fact that the profitability of OEM branding is tens of times higher than that of their own brands, and that the profitability of OEM orders, though stable, is only so-so in comparison. Many enterprises in Taiwan started out as OEMs and began to develop brands in the mid to late stages. However, when their own brands were first developed, the results were often vastly different from those of OEMs, and made the operators feel discouraged and wonder if they should continue to move forward on the road of branding.

"Brainstorm's interviews with nearly 30 representative design studios in Taiwan What challenges will Taiwan's design industry face in 2019? How should practitioners seize the opportunities in the future and utilize the design profession to solve problems? Recently, Process Pro brand EPILEDS YEH was invited by Brain Magazine to share the current design trend and how to convey the core value of the brand through design.

Founded in 1978, Ankou Food Machinery is the leader of Taiwan's food machinery industry. Sensing that Taiwan's market is too small, Ankou has been expanding overseas since the early days of its establishment, from traveling across the ocean to meet customers face-to-face to persuade them to place orders, to participating in international exhibitions of all sizes every year through the web, expanding its territory to five continents around the world.

儘管市面上過往普遍缺乏男性專屬保養產品，HODRMEN男研堂從一條男性洗面乳起家，結合創辦人自身醫藥背景，研發出適合亞熱帶男性膚質的系列清潔保養產品。在創立的短短數年間，以活潑的品牌溝通策略和形象吸引年輕消費者，創下每年千萬以上的銷售額，除了搶占台灣市場，也拓展到東南亞，目標成為亞洲第一的男性保養品牌。

When we think of enterprise management, we think of five major aspects: production, marketing, human resources and financial management, including production and operation management, marketing management, human resources management, research and development management and financial management, all of which require enterprise operators to plan and strategize with a comprehensive and forward-looking perspective. For Swiss enterprises, branding is not an image project, but a part of business management. Investing in branding is as natural as investing in logistics or R&D, and through a networked branding thinking, construction and management process, we can build bridges between the above mentioned five areas, linking them together, and becoming an excellent tool to unite the consensus of the enterprise.