"You've done a lot of marketing communications, but the market can't articulate your brand difference?" "Once the marketing execution changes, do you have to realign the brand tone and communication messages?" "The brand strategy is set, but when it comes to execution, there's a disconnect, and the content becomes increasingly scattered?" A brand not being remembered isn't necessarily due to insufficient exposure, but rather because the communication messages haven't precisely aligned with the brand strategy. Especially in the AI era, content production has become faster, but brands can more easily lose focus as a result. The real key is to ensure that every piece of communication content generated by AI aligns with the brand positioning, product value, and customer context, so that market memory can be continuously built and become a driving force for brand growth.