When we think of enterprise management, we think of five major aspects: production, marketing, human resources and financial management, including production and operation management, marketing management, human resources management, research and development management and financial management, all of which require enterprise operators to plan and strategize with a comprehensive and forward-looking perspective. For Swiss enterprises, branding is not an image project, but a part of business management. Investing in branding is as natural as investing in logistics or R&D, and through a networked branding thinking, construction and management process, we can build bridges between the above mentioned five areas, linking them together, and becoming an excellent tool to unite the consensus of the enterprise.