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We share clear, reliable views through trend analysis, industry observations, and practical methods. Each update—from cases to client experiences—offers inspiration and helps brands understand how to grow and move forward.

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Latest Insights & Perspectives
We share clear, reliable views through trend analysis, industry observations, and practical methods. Each update—from cases to client experiences—offers inspiration and helps brands understand how to grow and move forward.

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[Manager's Report] Everyone uses AI, and messages become more scattered? PRO Branding Consultancy's "Process 2.0" helps enterprises build brand AI assistants and drive growth through precise communication

How to use AI to accelerate content production while maintaining the level of consistency required for brand trust is a question that Process Brand Consultants has been actively pondering in recent years. To this end, Process introduced the "Process 2.0" service, extending the consultant's role from establishing brand strategy to helping enterprises build a sustainable brand communication system.

Facing the ESG Wave, a starter for brand realization.

As ESG investment continues to grow, so does the importance companies and investors place on ESG. Companies that meet ESG criteria often attract more investment, which in turn increases the value of their stocks and bonds.

From Theory to Practice: Empowering the New Generation

In Pro's internship program, every intern has the opportunity to participate in real-world projects, which not only facilitates the deep connection between academia and the industry, and stimulates new sparks and vitality of innovative thinking and branding through cross-departmental discussions and practical work, but also gives the new generation of talents the ability to transform theories from school into practical skills during internships.

Brain Magazine Report] New Brand Favorability Indicator: Unlocking Post-Epidemic Design Tasks

ProcessPro Brands is proud to share our market insights in a special feature in this month's issue of Brain Magazine: Consumers used to choose products based on their CP value, but now they're more likely to choose brands that offer a pleasurable, immersive experience or that resonate with their values.

[Brain Magazine Report] Sustainability x Artificial Intelligence, two major challenges in the growth of the design industry.

Process looks at the needs of the market and realizes that there is no substitute for "Brand Experience Design".

Mia C'bon creates high-end supermarket brand with new concept and creative services

Mia C'bon, formerly known as Jasons Market Place and synonymous with top supermarkets, has accumulated a large number of loyal customers over the years. Due to the expiration of the brand license, it was necessary to create a new brand.

Digital Transformation Trends from Business Models and Brands (above) Introducing digital tools, creating corporate competitiveness, and accumulating brand value.

In this article, we invited Diane Shen, Creative Director of BMI Strategic Design Partners, and Jules Li, Honorary Consultant of Process Branding Taiwan, to share their years of professional experience on the relationship between digital transformation, enterprise business model and branding, as well as the development trend.

Digital Transformation Trends from Business Models and Brands (Next) How can enterprises take the first step of transformation? Starting from facing the challenges of digital mindset and organizational culture.

Diane Shen, Creative Director of BMI Strategic Design Consulting, and Jules Li, Honorary Consultant of Process Branding Taiwan Branch, then provide some suggestions on business model design and branding engineering for enterprises interested in engaging in digital transformation, and how to find the right entry point to help enterprises achieve twice the result with half the effort. to achieve twice the result with half the effort.

JHI takes stock of company's capabilities, upgrades technology, and implements green business objectives

ProcessPro Brands invited the Vice Chairman and Special Assistant to the General Manager of JHI to share how JHI builds up the brand's sustainable management and gradually moves towards the ESG goal, and finally gives reminders and suggestions to the enterprises.

Constructing a sustainability strategy and identifying the keys to business success.

In this article, we invited Mr. Chou, Honorary Consultant of Process Pro Brand Taiwan and General Manager of Constant Contact Management Consulting, to share their rich experience and successful cases in the industry, and share how to assist clients to cope with this unstoppable sustainability trend from the perspective of branding and management consulting.

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Work

[Manager's Report] Everyone uses AI, and messages become more scattered? PRO Branding Consultancy's "Process 2.0" helps enterprises build brand AI assistants and drive growth through precise communication

How to use AI to accelerate content production while maintaining the level of consistency required for brand trust is a question that Process Brand Consultants has been actively pondering in recent years. To this end, Process introduced the "Process 2.0" service, extending the consultant's role from establishing brand strategy to helping enterprises build a sustainable brand communication system.

Facing the ESG Wave, a starter for brand realization.

As ESG investment continues to grow, so does the importance companies and investors place on ESG. Companies that meet ESG criteria often attract more investment, which in turn increases the value of their stocks and bonds.

From Theory to Practice: Empowering the New Generation

In Pro's internship program, every intern has the opportunity to participate in real-world projects, which not only facilitates the deep connection between academia and the industry, and stimulates new sparks and vitality of innovative thinking and branding through cross-departmental discussions and practical work, but also gives the new generation of talents the ability to transform theories from school into practical skills during internships.

Brain Magazine Report] New Brand Favorability Indicator: Unlocking Post-Epidemic Design Tasks

ProcessPro Brands is proud to share our market insights in a special feature in this month's issue of Brain Magazine: Consumers used to choose products based on their CP value, but now they're more likely to choose brands that offer a pleasurable, immersive experience or that resonate with their values.

[Brain Magazine Report] Sustainability x Artificial Intelligence, two major challenges in the growth of the design industry.

Process looks at the needs of the market and realizes that there is no substitute for "Brand Experience Design".
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