As AI tools begin to enter businesses' daily operations in large numbers, many teams are contemplating the same question: how can we produce more content with AI? From social media posts, EDM campaigns, and press releases to customer service replies and business presentations, AI is indeed changing the way businesses work. However, in our interactions with companies, we've observed an interesting phenomenon. The first problem many businesses encounter after implementing AI is often not that the AI fails to produce content, but rather – the content produced by AI doesn't align with the brand's tone of voice.

In the past, consumers needed to spend a significant amount of time gathering information before making decisions: searching for brand data, checking product reviews, comparing different options, and even seeking recommendations from friends to reduce the risk of purchasing decisions. Now, from search engines and social media platforms to generative AI tools, people can obtain a large amount of information and advice within minutes. On the surface, information appears to be more transparent. However, consumers are also starting to face new dilemmas: when every company can quickly build a professional image, share industry insights, and produce a large volume of content, the market becomes increasingly noisy, making it harder to judge.

More and more companies are starting to use AI tools to handle brand and marketing content – feeding product data, brand strategies, and customer FAQs into AI to help generate copy, respond to inquiries, and create presentations. The efficiency has clearly improved, but have you ever wondered where the data you uploaded goes?

In the past year or two, AI tools have infiltrated the daily work of almost every marketing team. Social media posts, EDM campaigns, product copy, and business presentations can all be generated rapidly. Efficiency has indeed increased, but another problem has emerged: as the volume of output grows, it becomes increasingly difficult for "brand" to be remembered.

Insight [Brand-to-Revenue] How Precise Brand Communication Drives Business Success: After Branding, Why is Implementation Still [...]