We need to understand the DNA of the brand, what drives the people, and the market dynamics.

This is how we identify potential in order to create the authenticity, differentiation and relevance that a brands needs for the future.

For us, driving brand potential is a continuous cycle of recognizing potential, enabling transformation and creating impact.

We know the opportunities and challenges of branding projects. That’s why individualized design processes have particularly high precedence.

Brand strategy

The driving force

Strategy is more than the foundation of a brand. It is the driving force for an entire organization, both internally and externally.

How we unlock potential:

Auditing of brand, brand architecture, people and market
Identity and content: naming, mission, promise, values, personality, claim, brand story, content strategy, messages, tonality
People: segmentation, personas and channel strategy

Brand and Digital Design

Creating expressive brands

We understand the impact of design in physical and digital spaces. Combining inspiration and system, we work with you to create expressive brands that develop traction.

How we unlock potential:

Brand design basics: logo, typography, colors, picture style, pictograms, infographics, illustration, motion, design principles, guidelines and digital brand hub.
Digital design: information architecture, customer journeys, UX and UI design for websites, online shopping and apps, design systems for social media

Brand Experience

Developing relevant brand experience

We design the entire brand experience across all touch points. Only through relevant content and uniqueness do brands develop charisma and desirability.

How we unlock potential:

Training: using the brand, internal launches
Applications: editorials/publications, packaging, trade shows, labeling, signage, 3D design, tutorials, presentations
Media: brand and theme campaigns, social content, employer branding

A selection of excellent works: