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There are countless companies in Taiwan that have gone global, but few of them have been listed in Interbrand's ranking of the world's best brands over the years. In fact, Taiwan is rich in manufacturing, healthcare and service industries, and there are many invisible champions with hidden strengths, but only a few are willing to develop their brands. Perhaps what Interbrand would like to remind Taiwanese enterprises is that we should understand that it is time to change from "industry globalization" to "brand globalization", in which brand building and management have become a major issue for enterprises without delay.

身為企業主，公司治理方方面面，其中選才、育才、用才、留才等人力資源管理是企業營運關鍵的一環。常聞道：「人是企業最重要的資產」，但企業主常有下列問題：

「現在人才愈來愈難找？」
「大公司錢多福利佳，我們中小企業對人才沒吸引力？」

Corporate Social Responsibility (CSR) represents socially and ecologically responsible actions taken by companies that focus on the fundamental concepts of ”sustainability” and "future-oriented" management. Long-term economic success can only be achieved in an efficient and stable society. The concept of CSR is not new, and has even been around since the medieval "Honorable Merchant", who acted on the principle of ensuring long-term success without jeopardizing the interests of society.

打開Process普羅品牌的官網，就能看到不少合作的企業和產品品牌，獲得Red Dot紅點設計獎、德國國家設計獎等國際知名設計大獎的殊榮。或許有些企業主會想，我們不過是間小小的地方傳統產業公司，需要參加國際設計獎項嗎？

Let's forget our backs, work hard in front of us, and run straight towards the goal!

News 108 年品牌台灣發展計畫－輔導申請啟動 申請日期：即日起～2019/4/3 由經濟部工業局推動第二

In addition to adapting to the market climate, brands need to have the empathy to understand different cultures and design marketing activities and products that resonate with local consumers. How to make them "understand, listen and get used to" and then captivate their hearts? There are five key design elements that make brands and markets truly compatible.

川普引燃的全球貿易戰是黑天鵝，全球都被捲入衝突前線，中國經濟去槓桿、去庫存的現況顯示大陸經濟非常慘，台灣大學畢業生除非能力頂尖，不然西進不一定有好結果，台灣採購經理人指數PMI、非製造業經理人指數NMI連續六個月下滑。在各造都看壞2019經濟下，台灣該如何因應才能在國際市場再創高峰?四大戰略重點不可忽視。