品牌定位：在顧客腦海中佔個好位置
面對今年初全球爆發、至今尚未平息的新冠疫情，口罩已成為你我最頻繁使用的防疫用品之一。在眾多口罩品牌中， CSD中衛以繽紛多彩的產品令人印象深刻，每每成為新聞報導的話題。其品牌定位原本為「健康、經營、服務社會」，重塑後變成「活出健康新時尚（heath in style）」，透過產品本身的設計，再加上與歌手謝金燕合作歌曲《Turn口罩》，在跨年夜現場免費發送上千盒彩色的時尚口罩等公關行銷活動，以具差異化的定位在消費者心中留下鮮明品牌形象。
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Why is it so important for brands to understand their target audience?
品牌是一個持續與市場溝通的過程，如同人與人之間的溝通，必須知道你在對誰說話，知道對方在乎什麼，進而判斷你要傳遞的內容。如同現代行銷學之父Philip Kotler在《行銷學原理》提到「有效的行銷，是針對正確的顧客，建立正確的關係。」
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Intrinsic: Going global and becoming a leading brand of Human Resource Management System through brand optimization project.
Since its founding in 1996, Intrinsic has kept pace with the world by investing in the development of JAVA technology. Today, Intrinsic is one of the leading development tool platforms in China, and through its continuous technological advancement, its customers span a wide range of industries, and it is also one of the leading brands of human resource management systems in China. In order to enable the company to develop more diversified and take a big step towards the international market, Intrinsic has cooperated with Process Pro in 2019 and successfully launched the brand optimization project of Intrinsic.
Brand Trust Crisis in the Aftermath of the Epidemic
The development of the epidemic since the beginning of 2020 has brought about significant changes in consumer perspectives and behaviors in the market. How can corporate brands adapt their branding strategy to this new market and bring value to their target audience? What are your current corporate goals?
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ProcessPro Brand Tree
打造一個品牌就如同種一棵樹，並不能立竿見影看見成效，而是需要像種樹一樣，用心播種、灌溉耕耘，才能長成一棵大樹，細心呵護方能在市場上屹立不搖。
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The Importance of CSR and Brand Management from World Earth Day
每年4月22日世界地球日的到來，就再一次聚焦提醒企業永續經營的重要性。去年不僅是《世界地球日》50周年，更是面臨到新型冠狀病毒侵襲全球的一年，讓人類重新思考是否對環境過度予取予求。
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CYPRESS TECHNOLOGY: Brand Transformation "Re-entrepreneurship" with the hope of becoming an evergreen cypress tree in the industry and building a century-old enterprise.
Cypress Technology, a professional audio-visual equipment designer and developer, has always been known as the "King of AV" in the industry, and has always been recognized as the industry pioneer in the field of Pro AV equipment. In the upcoming 30th anniversary of its establishment, in addition to the beautiful report card on turnover growth, Chairman Tsai Ching-Yi has decided to launch a brand optimization project, starting from 2019, to cooperate with Process Pro brand, including the development of the brand strategy foundation, brand identity sorting and optimization, etc., in the hope that Cypress Technology, as the brand name suggests, will become the industry's evergreen cypress tree, and become a century-old enterprise.
Four To-Do's for Businesses Facing New Crown Pneumonia
疫情終究會結束，而你的企業在這段時間可以做些什麼？四大待辦事項，你辦了幾項呢？如何趁著這個對外事務最少的時刻，好好維護並提升企業體質。當疫情過後，全力衝刺，拔得頭籌，考驗著企業領導人的智慧。
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Differences in branding between the East and the West from the experiences of Taipei, Shanghai and Zurich
源自瑞士的Process普羅品牌，成立於1995年，目前在蘇黎世、台北、上海、成都均設有辦公室，多年來已在歐洲及亞洲各地，執行過許多知名企業的品牌專案，提供客戶專業的品牌咨詢、策略及設計服務。
Congratulations! Dream Chicken Men's Kendo won the REBRAND 100® "Top 100 Global Rebranding" award!
REBRAND 100® is the world's only authoritative award in the field of rebranding. Recently announced the "2020 Global Top 100 Rebranding" award list, Process is the only brand management company in Taiwan to receive this award, and the domestic brand project HODRMEN and primona Dream Chicken were both honored with the Distinction Award, which is also the top 40 standard works among the top 100 brands.