Insights

In the face of the global outbreak earlier this year, the masks have become one of the most frequently used items for epidemic prevention. Among all the mask brands, CSD is always in the news for its colorful and impressive products. CSD's brand positioning was originally "health, management, and service to the community", but was rebranded to "health in style". Through the design of the products themselves, as well as the collaboration with singer Xie Jinyan on the song "Turn Masks", and the distribution of thousands of boxes of colorful and fashionable masks for free on New Year's Eve, CSD's brand image has been left vividly in the minds of consumers through the differentiation of its positioning. The brand has left a distinctive brand image in consumers' minds through its differentiated positioning.

Branding is a continuous communication process with the market, just like communication between people, you must know who you are talking to, what the other party cares about, and then determine what you want to convey. As Philip Kotler, the father of modern marketing, said in Principles of Marketing, "Effective marketing is about building the right relationship with the right customer.

The development of the epidemic since the beginning of 2020 has brought about significant changes in consumer perspectives and behaviors in the market. How can corporate brands adapt their branding strategy to this new market and bring value to their target audience? What are your current corporate goals?

Building a brand is like planting a tree, and you can't see the results right away, but you need to plant a tree, like planting a tree, planting seeds, irrigating and cultivating, in order to grow into a big tree, and taking care of it in order to be able to stand in the market.

The arrival of World Earth Day every April 22nd once again highlights the importance of sustainable business operations. Last year was not only the 50th anniversary of World Earth Day, but also a year of facing the global invasion of the novel coronavirus, which made humanity re-examine whether we have been over-exploiting the environment.

The epidemic will eventually end, and what can your business do in the meantime? How many of the four to-do's have you done? How can you take advantage of this time to maintain and improve the quality of your business when foreign affairs are at a minimum? When the epidemic is over, the wisdom of business leaders will be put to the test.

Founded in 1995, Process, a Swiss brand, has offices in Zurich, Taipei, Shanghai and Chengdu. Over the years, Process has executed many branding projects for well-known companies in Europe and Asia, providing professional brand consulting, strategy and design services.

Originally from Germany, THERMOS Cuisinart is the world's oldest vacuum insulation brand and the world's No. 1 brand in vacuum insulation cup and bottle sales. 1989, Crown Metal Industrial Co., Ltd. introduced THERMOS Cuisinart to Taiwan and developed a series of pots and pans suitable for Chinese cooking, which caused a sensation. Currently, there are 30 department store counters, 2 image stores and one Cuisinart Eco Café in Taiwan, totaling 33 points of sales.

What is a vision? Why is vision important?

News Outlook 2020 Strategy Summit: Welcoming Taiwanese Businessmen to Create Wealth in Taiwan. The Health and Wellness Industry and the Circular Economy are the most anticipated sectors for the return of Taiwanese businessmen to create wealth in Taiwan.