Insights

The "2019 Branding Taiwan 'Brand Innovation Bureau' Enterprise Exchange and Results Sharing Session," organized by the Industrial Development Bureau of the Ministry of Economic Affairs and planned and executed by the Taiwan Institute of Economic Research (TIER), featured TIER President Chang Chien-yi and Director Chou Ha-li sharing the program's achievements over the past seven years and analyzing the cases that received guidance.

Traditionally, Taiwanese companies' perception of Europe and the United States has been that they have many international brands, that they may not be as receptive to new brands, and that there is more room for them to expand into emerging markets such as China. However, in recent years, the results of many domestic and international surveys and questionnaires have shown that this is not the case. Accordingly, this article will follow this trend to unfold the changes in economic consumption trends in Europe, the United States and China, summarizing the similarities and differences in international consumer demand for brands and products, in the hope that owners interested in expanding into the international market will have a better understanding of the foreign market.

This is the best of times and the worst of times.

The seminar "Brand Renovation, Enterprise Transformation, and Revival," jointly hosted by Process ProBrand, Chung-Hua Institution for Economic Research, Chinese Finance and Strategy Association, and members of the 2019 Chinese Finance Summit, discussed and shared insights on investing in brands, fostering corporate consensus, and integrating the five management functions of enterprises. The seminar attracted nearly

As a business owner, human resource management is one of the key aspects of corporate governance, including the selection, nurturing, utilization and retention of talents. It is often said that "people are the most important asset of a business", but business owners often have the following problems:

"It's getting harder and harder to find talent nowadays?"
"Big companies have more money and better benefits, but we SMEs are not attractive to talents?"

Corporate Social Responsibility (CSR) represents socially and ecologically responsible actions taken by companies that focus on the fundamental concepts of ”sustainability” and "future-oriented" management. Long-term economic success can only be achieved in an efficient and stable society. The concept of CSR is not new, and has even been around since the medieval "Honorable Merchant", who acted on the principle of ensuring long-term success without jeopardizing the interests of society.

If you open the official website of Process, you can see that many of the enterprises and product brands that we have cooperated with have been honored with internationally renowned design awards such as the Red Dot Design Award and the German National Design Award. Some entrepreneurs may think, "We are just a small local traditional industry company, do we need to participate in international design awards?

Let's forget our backs, work hard in front of us, and run straight towards the goal!

The global trade war ignited by Trump is a black swan, the world has been swept into the front line of the conflict, China's economic deleveraging, de-stocking of the current situation shows that the mainland economy is very miserable, Taiwan's university graduates, unless the ability of the top, or go west will not necessarily have a good result, Taiwan's Purchasing Manager's Index PMI, non-manufacturing manager's index NMI declined for six consecutive months. In all the manufacturing are bad 2019 economy, Taiwan how to cope with in order to create another peak in the international market? Four strategic priorities should not be overlooked.

The 27th Taiwan Excellence Award selection is in full swing this year. This award, representing the highest honor for Taiwanese products, attracts over a thousand excellent entries annually. Behind these entries lies the diligent and pursuit-of-excellence spirit of many Taiwanese manufacturers.