Insights

With a population of only 8 million, Switzerland is home to several globally dominant mega-corporations in food, watches, pharmaceuticals, banking and commodities, and is ranked as the world's 16th largest exporter, topping the World Economic Forum's (WEF) Global Competitiveness Report for the eighth consecutive year.

The concept of brand co-creation is already emerging in the market, and the collaboration of companies with external consultants, internal colleagues and consumers is the key to success in realizing the innovation market.

You are Greater than You thought. We need to learn to expand our comfort zone, to be willing to learn, to reduce our I don't know, and to be brave enough to challenge and uphold the spirit of seeking truth from facts, and soon you will have the right to speak, the right to choose, and become Somebody that others cannot ignore.

In late May, Probrand Taiwan, a Swiss company with years of experience in assisting integrated corporate and employer branding, organized the "Employer Branding Power" Employer Branding Forum! Employer Brand Power" Employer Branding Forum at the end of May.

Building a strong employer brand requires an understanding of how to align with your corporate brand to differentiate yourself from your competitors and attract and retain top talent.

To build a good employer brand, just like creating a business or customer brand, requires a specific strategy and approach.

In this article, we invited Mr. Ming Chow, General Manager of Comstock Management Consultants, to share his rich experience in the industry and how to help clients face the market test from the perspective of a management consultant.

The ultimate challenge for companies in the current decade is to transform their existing business model into a sustainable one. The core of this transformation lies in translating sustainability into customer value.

With the objective role of a third party, professional methodology, and rich experience in cross-industry and cross-company, brand consultants assist corporate teams in co-creating an invisible and colorless common belief, and ultimately shaping a long-lasting brand that is recognized by all stakeholders.

Digital transformation is not just about moving from physical to digital; digital brands can also leverage digital technology to optimize customer experience and enhance brand value.