Insights

Process PR Taiwan Branch's former Creative Director, Vincent Yeh, specifically started with creative concepts to share how to convey a brand's unique sustainability through design, and effectively enable customers to perceive the brand's sustainable actions.

To make the large annual marketing budget more efficient, having a clear and well-defined brand architecture and guidelines is a prerequisite.

Circular transformation refers to fully utilizing product resources and, when a product reaches the end of its life, recycling and reusing it to create new value. This is also the business model we hope to see in the future.

Let's talk about the ultimate embodiment of branding with Pro using Spring Pool Glass's Spring Room catering space.

TRIPRESSO launched the TRIPRESSO Travel Café platform in 2016, which is the largest group travel comparison website in Taiwan. In order to expand its business scale, TRIPRESSO created the B2B brand TRIPRESSO CTS (Corporate Travel Solution, CTS), which is a one-stop corporate travel solution. However, since customers often confuse the new platform with TRIPRESSO Travel Café, which in turn creates complexity in communication, we thought about branding.

Under the impact of the global pandemic, our lifestyles have undergone significant changes. Remote work and working from home have become the new normal, with WFH (Work from home) even becoming a topic of daily conversation. Amidst the waves of 5G and digital transformation, companies not only need to establish new work mechanisms but also, faced with various communication devices and online meeting software, must fully build a protective system to safeguard digital assets. Cybersecurity is a topic worth our attention, whether for individuals or corporations.

Beyond being a place where the world's top athletes gather to compete, the Olympics also serve as an opportunity for the host country to showcase its national strength to the world. Not only are perfect facilities provided for athletes to focus on their competitions, but the event's marketing also displays the host country's unique culture and design style. Looking back at past events, there have been many memorable brand identity designs.

In the past, I have heard that restructuring and rebranding are all done by companies with a long history, but Tripresso CTS (the predecessor of COMMEET) was less than a year old when the decision was made to rebrand, so why did COMMEET have a plan to restructure its brand at the beginning?

Good management allows chaos to be regulated and brand value to accumulate! After completing a brand refresh, how do you ensure the brand moves towards a successful destination? Brand management is the key.

Video is a great tool for digital touch points. Through the ease of communication and rendering power of audio and video, compared with print text and graphic messages, corporate video has a better chance to catch consumers' attention at the first time, helping to convey relevant messages later on, reinforcing customers' infinite imagination of the brand, and quickly entering the world of the brand.