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When AI becomes standard, precise communication is the core of brand differentiation.

In the past year or two, an increasing number of companies have been actively adopting AI tools. From content creation and social media management to customer service responses, AI has infiltrated the daily work of marketing teams. However, a phenomenon worth deep consideration is that as all brands leverage AI to accelerate content production, the distinctiveness and communication differentiation between brands are becoming increasingly blurred.

When AI becomes standard, precise communication is the core of brand differentiation. Read More »

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