當 AI 成為標配，精準溝通才是品牌差異化的核心。
過去一兩年來，越來越多企業積極導入 AI 工具。從內容產出、社群經營到客服回覆，AI 幾乎已經滲透至行銷團隊的日常工作中。然而，一個值得我們深思的現象是：當所有品牌都在運用 AI 加速內容產出時，品牌之間的獨特性與溝通區隔反而更趨於模糊。
當 AI 成為標配，精準溝通才是品牌差異化的核心。 閱讀全文 »
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洪翠霞 Erlysha Ang 接任 Process 普羅品牌總經理
親愛的普羅客戶、夥伴以及同仁：
我們很榮幸地宣布，自2026年2月1日起，Process普羅品牌台灣分公司總經理由洪翠霞 Erlysha Ang 接任。
洪翠霞 Erlysha Ang 接任 Process 普羅品牌總經理 閱讀全文 »
Top position in the creative ranking
In the World Design Index ranking for the last five years, Process once again ranks among the world’s 25 most creative branding agencies. Among the far more numerous design agencies, the Swiss based agency group finds itself among the world’s best 50 agencies.
Top position in the creative ranking 閱讀全文 »
EKZ: Brand Refresh for the Energy supplier of the Canton of Zurich
Process gives the overall appearance of EKZ more impact. With a clear, modern appearance and a new, concise use of language, EKZ wants to stand out in the dynamic energy environment and set an example for its customers.
EKZ: Brand Refresh for the Energy supplier of the Canton of Zurich 閱讀全文 »
Denner anchored as a responsible brand
In cooperation with the WWF, Denner is committed to ecologically optimised winegrowing. Process has developed a presentation on this topic, which focuses on the healthy grape with a visible core. “The core of good wine is responsible cultivation” forms the statement. The advertisements appeared in the Sunday press and Denner’s own media, among others.
Denner anchored as a responsible brand 閱讀全文 »
Even stronger together
Process and SNK are joining forces to become the strongest branding and design agency in Switzerland.
Process with «Al Mulinetto» at Grafik Schweiz 18
This weekend we are exhibiting our «Al Mulinetto» poster series at Grafik Schweiz 18.
Process with «Al Mulinetto» at Grafik Schweiz 18 閱讀全文 »
Illuminating poster campaign for EKZ
In announcing its Watt d’Or prize win for innovation, EKZ turns to its core business of light – but only uses as much as it needs.
Illuminating poster campaign for EKZ 閱讀全文 »