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Latest Insights & Perspectives
We share clear, reliable views through trend analysis, industry observations, and practical methods. Each update—from cases to client experiences—offers inspiration and helps brands understand how to grow and move forward.

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We Drive
Brand Impact

Latest Insights & Perspectives
We share clear, reliable views through trend analysis, industry observations, and practical methods. Each update—from cases to client experiences—offers inspiration and helps brands understand how to grow and move forward.

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News

Events

Erlysha Ang takes over as General Manager of Process Pulo Brand.

Dear Pro customers, partners and associates:
We are honored to announce that starting February 1, 2026, Erlysha Ang will assume the role of General Manager for the Taiwan branch of the Process普羅 brand.

2026 Brand Visual Apocalypse: Between the coldness of algorithms and the warmth of craftsmanship, searching for "living" design

According to the trend report jointly released by Kittl and Savee, we no longer see a single aesthetic style, but rather a dramatic collision of two creative waves.

How to adapt to local conditions and keep the core of the brand when going overseas? Martin, the founder of Prosperity, shared his practice of cross-border brand management.

We invited Martin, the founder of Prosperity, to share his years of practical experience from the perspective of brand management, hoping to help Taiwanese brands make sufficient preparations for going overseas and steadily build competitive multinational brands.

Facing the ESG Wave, a starter for brand realization.

As ESG investment continues to grow, so does the importance companies and investors place on ESG. Companies that meet ESG criteria often attract more investment, which in turn increases the value of their stocks and bonds.

Brand experience shapes the memories and imagination between customers and brands.

Because brands are experienced by people, in this era of information explosion and rapid change, the key to a deeper brand experience is not only to create a unique culture, but also to be able to "observe the people".

The Road to International Marketing for Taiwanese Brands: How to Expand Steadily in the Global Market?

With the changing international landscape, intensifying supply chain challenges, and increasingly diversified consumer demands, Taiwan companies are facing escalating competitive pressures. As reliance on a single market can no longer fully support long-term growth, exploring international markets may be an important direction for Taiwanese companies to enhance brand resilience and strengthen competitiveness.

How can companies empower brand value through sustainability?

Sustainable ESG is no longer an emerging issue in the modern world, with government agencies and businesses practicing it in their own ways. When "sustainability" becomes a social consensus, the development of enterprises is no longer an isolated individual behavior, but a deeper connection with the environment and society.

What is "Being a Brand"?

The term "branding" has been the most frequently mentioned concept in Taiwan's business operations in the last decade. However, because it is so often said, it is easily simplified, misunderstood, and even over-expected. Some companies think that branding is just a matter of making a logo and changing the packaging; others expect sales to soar immediately after branding. There is nothing wrong with these ideas, they are just not complete enough.

Will I make money immediately after branding?

Branding doesn't guarantee that you'll make money right away, but it will help you stop spending money!

When Growth Stalls: Seven Trigger Moments for Rebranding

This article takes "Seven Trigger Opportunities × Process Pro's Real-World Cases" as the main axis, explaining what problems are being solved at each opportunity and what goals should be achieved, helping you to determine when to start work and which key contacts to move first, so that the strategy can really be transformed into measurable results.

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Work

Erlysha Ang takes over as General Manager of Process Pulo Brand.

Dear Pro customers, partners and associates:
We are honored to announce that starting February 1, 2026, Erlysha Ang will assume the role of General Manager for the Taiwan branch of the Process普羅 brand.

2026 Brand Visual Apocalypse: Between the coldness of algorithms and the warmth of craftsmanship, searching for "living" design

According to the trend report jointly released by Kittl and Savee, we no longer see a single aesthetic style, but rather a dramatic collision of two creative waves.

How to adapt to local conditions and keep the core of the brand when going overseas? Martin, the founder of Prosperity, shared his practice of cross-border brand management.

We invited Martin, the founder of Prosperity, to share his years of practical experience from the perspective of brand management, hoping to help Taiwanese brands make sufficient preparations for going overseas and steadily build competitive multinational brands.

Facing the ESG Wave, a starter for brand realization.

As ESG investment continues to grow, so does the importance companies and investors place on ESG. Companies that meet ESG criteria often attract more investment, which in turn increases the value of their stocks and bonds.

Brand experience shapes the memories and imagination between customers and brands.

Because brands are experienced by people, in this era of information explosion and rapid change, the key to a deeper brand experience is not only to create a unique culture, but also to be able to "observe the people".
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