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DMG MORI's comprehensive brand communication, which adds a human touch and technological charm to the seemingly cold machine tool industry, is astonishing. It calls upon Taiwanese industries to not forget to use benchmark brands as motivation for learning while building their own brands.

Businesses and individuals have been impacted by the outbreak of the Xinguan epidemic, which is now under control, but many of the changes will become the New Normal. What should business operators do in the face of unprecedented uncertainty? Here are four observations and their responses.

In order to further communicate directly with the consumer side, Gastric Reversal and Process Pro Brands are launching a rebranding project in 2019 so that patients can be more informed about their medications.

Whether it's a child or an adult, everyone loves stories. Stories can turn difficult truths into fascinating situations that make people experience and relate to them, so if you want your customers to understand you better, why not try to use the charm of storytelling as the first step in connecting with your customer base?

Pro members have been successively invited to serve as judges for the Swiss ADC Awards and the ASIA BRAND PRIZE Asian Design Awards. Through this rare opportunity, they have shared Pro's years of brand-building experience, jointly injecting new energy into the connection between Eastern and Western design.

In the list announced for the "iF WORLD DESIGN INDEX 2017 – 2021," Process Pro has been honored with two major accolades: "TOP 25 Branding 2017 – 2021" and "TOP 100 Design Studios 2017 – 2021."

By participating in workshops accompanied by professional teams, companies ultimately achieve not only the initially set concrete outcomes but also, through subtle influence, strengthen the cohesion of their teams, becoming a source of inspiration for future work.

Pros believe in the collective wisdom of the team. Only when everyone participates in co-creation will each colleague and stakeholder have a high sense of ownership of the output, be able to implement it with greater unity, and break down siloed effects.

By appealing to people's emotions and intuition, the use of mascots becomes a tool for brand interaction with consumers.

If a company builds its brand without a clear understanding of who it is, where it comes from, what its advantages are, and why it stands out, merely following trends and producing/selling what is currently popular, then it will be unable to sustain itself after the craze passes. This is by no means a viable long-term strategy for brand management.