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TRIPRESSO launched the TRIPRESSO Travel Café platform in 2016, which is the largest group travel comparison website in Taiwan. In order to expand its business scale, TRIPRESSO created the B2B brand TRIPRESSO CTS (Corporate Travel Solution, CTS), which is a one-stop corporate travel solution. However, since customers often confuse the new platform with TRIPRESSO Travel Café, which in turn creates complexity in communication, we thought about branding.

Under the impact of the global pandemic, our lifestyles have undergone significant changes. Remote work and working from home have become the new normal, with WFH (Work from home) even becoming a topic of daily conversation. Amidst the waves of 5G and digital transformation, companies not only need to establish new work mechanisms but also, faced with various communication devices and online meeting software, must fully build a protective system to safeguard digital assets. Cybersecurity is a topic worth our attention, whether for individuals or corporations.

Beyond being a place where the world's top athletes gather to compete, the Olympics also serve as an opportunity for the host country to showcase its national strength to the world. Not only are perfect facilities provided for athletes to focus on their competitions, but the event's marketing also displays the host country's unique culture and design style. Looking back at past events, there have been many memorable brand identity designs.

In the past, I have heard that restructuring and rebranding are all done by companies with a long history, but Tripresso CTS (the predecessor of COMMEET) was less than a year old when the decision was made to rebrand, so why did COMMEET have a plan to restructure its brand at the beginning?

Good management allows chaos to be regulated and brand value to accumulate! After completing a brand refresh, how do you ensure the brand moves towards a successful destination? Brand management is the key.

Video is a great tool for digital touch points. Through the ease of communication and rendering power of audio and video, compared with print text and graphic messages, corporate video has a better chance to catch consumers' attention at the first time, helping to convey relevant messages later on, reinforcing customers' infinite imagination of the brand, and quickly entering the world of the brand.

With more than 50 years of experience in Taiwan, Dai-i Pumps has been a leading brand in the water pump industry. Three years ago, Dai-i Pumps began its global expansion by collaborating with Pro to carry out a brand optimization project. This year, WALRUS has won the first international brand award, the K-DESIGN AWARD, with "Better life through innovation, injecting innovation, welling up the good" as the core of the brand, and the design utilizes the flow of the ocean as a supplementary graphic, transforming the flow of water full of power into the visual image of the brand, symbolizing that the WALRUS pumps are like water pumps. WALRUS pumps, like the ocean current, will continue to promote a better life with strength, and it also embodies the determination of global deployment.

When it comes to how to increase brand visibility, you've heard a variety of arguments and opinions. Whether it's a focused business strategy, using digital media or various marketing organizations, or catching up with current design trends, all of these approaches are actually correct. In fact, in the world of branding, there is no such thing as a "one-trick pony"; as long as you can precisely utilize the right strategy for the situation at hand, you will be able to make a big difference with a small amount of money, and do more with less!

ProcessPro is honored to be featured in this month's issue of Brain Magazine's special report: Trends in the Design Industry, in which we are invited to share two examples of brands in the trend, including Switzerland's first sustainable digital bank, radicant, and Taiwan's CML Precision Machinery.

The Top 10 Design Works in Taiwan is a selection of excellent design works from the past year by the Brain Magazine editorial team. This year, Process Pro Brand was honored once again for its brand building and design for COMMEET.