專訪普羅品牌創辦人與執行長：打造你的品牌樹
Process普羅品牌創辦人Martin Kessler認為「不論是大公司還是小企業，打造品牌的方法其實是一樣的。」而Process普羅品牌執行長Markus Gut也指出：「品牌不是只有商標，它是一棵樹，樹根是分析，樹幹是內容，樹冠則是顧客體驗，若缺少了任何一項元素，品牌會變的如何呢？」而當企業在打造品牌時，又有什麼原則是需要注意的呢？
專訪普羅品牌創辦人與執行長：打造你的品牌樹 Read More »
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品牌如何提高商業價值
顧客找上我們，是因為我們產品品質優良，其他的顧客才不感興趣？與品牌相比，管理層有更重要的事情要做，所以品牌管理只是行銷部門該做的？只要設計好logo就是有品牌？Process普羅品牌非常榮幸受到台灣區工具機暨零組件同業公會主辦的『品牌如何提高商業價值課程』，為與會的企業主與經理人提出了解答。
頻譜電子總經理鄭智航 談企業接班與轉型
頻譜電子總經理鄭智航談企業接班與轉型：淬鍊企業獨特優勢與價值，期許未來成為驅動產業發展的重要動能。
頻譜電子總經理鄭智航 談企業接班與轉型 Read More »
SMEs on the Invisible Champion: Brand Reinvention Helps
愛拚才會贏！在全球化浪潮下，許多台灣中小企業不畏競爭，積極轉型，拼出自己的路，在全球產業鏈中穩佔一席之地，可說是業界中的隱形冠軍，相當值得處於轉型升級中的企業借鏡。
SMEs on the Invisible Champion: Brand Reinvention Helps Read More »
The message of "Merit Taiwan 3D": Legacy begins with knowing yourself.
筆者在2017年底受邀觀賞《美力台灣3D》，該片是曾和李安導演同獲世界3D大獎的台灣首席3D導演曲全立的作品，內容包含景觀、生態、百工、人文共4大主題，紀錄具有台灣獨特代表性的美景及許多即將被遺忘的傳統匠師，透過3D呈現，不論是熟悉或是陌生卻美好的台灣元素，都令人有更貼近立體、耳目一新的感受。
The message of "Merit Taiwan 3D": Legacy begins with knowing yourself. Read More »
Brand power is a standard feature when it comes to breaking through in a trending industry.
Recently, I participated in the "Foresight 2018 Global Brand Industry Summit" organized by the Global Brand Management Association, in which it was pointed out that on the basis of the 2017 Global Brand Strategy, it is proposed to adopt the "New Orientation Strategic Framework" in 2018, with two major niche industries, including the "Great Health Industry" and the "Intelligent Manufacturing, Intelligent Marketing and IoT Branding", as the entry point for the Taiwan government and enterprises to focus on.
From "Industry Globalization" to "Brand Globalization": The Necessity of Corporate Transformation and Brand Building.
Insight 從「產業全球化」邁向「品牌全球化」：企業蛻變與品牌建構的必要性。 Interbrand日前公布
Designing a Good Business, Building a Good Brand
時代在變，過去原本成功的模式，似乎不再是金牌保證，放眼望去，看似處處是機會，卻人人沒把握。「如何獲利賺錢」是所有人每天都在思考的問題，不過好業績不能只靠想的，而是設計出來的！
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The Importance of Trademark Protection and Brand Value from Star Air Trademark Registration
Many new companies often neglect to protect their brand and trademark rights at the beginning of their establishment, and as a result, they may have to spend more time, money and effort to deal with the subsequent problems. Therefore, from the standpoint of brand building, let's talk about how companies should lay out and pay attention to in order to protect their trademarks and brands from unnecessary losses due to infringement.
PRORIL's Vice President, Mr. S.D. Wu, on Corporate Succession: Finding Value in the Past, Thinking of the Present in the Future
Since the launch of the brand, PRORIL has not only swept the world's design awards, but has also continued to develop new markets with great success. The important driving force behind this is the second-generation successor to the current vice president, Mr. Wu Shidun. Taking over a small and medium-sized enterprise from traditional OEM to brand building is not only a difficult and long road, but Wu Shidun affirms, "It's a road we must take.