Insights

To build a good employer brand, just like creating a business or customer brand, requires a specific strategy and approach.

In this article, we invited Mr. Ming Chow, General Manager of Comstock Management Consultants, to share his rich experience in the industry and how to help clients face the market test from the perspective of a management consultant.

The ultimate challenge for companies in the current decade is to transform their existing business model into a sustainable one. The core of this transformation lies in translating sustainability into customer value.

With the objective role of a third party, professional methodology, and rich experience in cross-industry and cross-company, brand consultants assist corporate teams in co-creating an invisible and colorless common belief, and ultimately shaping a long-lasting brand that is recognized by all stakeholders.

Digital transformation is not just about moving from physical to digital; digital brands can also leverage digital technology to optimize customer experience and enhance brand value.

Process PR Taiwan Branch's former Creative Director, Vincent Yeh, specifically started with creative concepts to share how to convey a brand's unique sustainability through design, and effectively enable customers to perceive the brand's sustainable actions.

To make the large annual marketing budget more efficient, having a clear and well-defined brand architecture and guidelines is a prerequisite.

Circular transformation refers to fully utilizing product resources and, when a product reaches the end of its life, recycling and reusing it to create new value. This is also the business model we hope to see in the future.

Let's talk about the ultimate embodiment of branding with Pro using Spring Pool Glass's Spring Room catering space.

TRIPRESSO launched the TRIPRESSO Travel Café platform in 2016, which is the largest group travel comparison website in Taiwan. In order to expand its business scale, TRIPRESSO created the B2B brand TRIPRESSO CTS (Corporate Travel Solution, CTS), which is a one-stop corporate travel solution. However, since customers often confuse the new platform with TRIPRESSO Travel Café, which in turn creates complexity in communication, we thought about branding.