Insights

In the post epidemic era, consumer values and brand preferences have changed significantly in the new post epidemic market. From the pursuit of CP value to the desire for a personalized brand experience, design trends have evolved as well. Through authentic, unique, diverse and sustainable brand design, companies can not only build deep emotional connections, but also stand out in the new market.

While the traditional minimalist style seems to be outdated, Bold Minimalism combines the simplicity and directness of minimalism with more colors, bolder shapes, and stronger contrasts, injecting new energy and courage into the design.

The way brands interact with their customers is deeply influenced by personal life experiences and environmental and temporal contexts. Let's explore how iconic brands interact with all generations!

B2B business can also be a brand. However, it is necessary to think clearly about the stakeholders of communication, the key contents of communication, and also to establish a value proposition that customers can relate to, and even influence the internal team, and be prepared to face the future together with customers.

Process specially interviewed long-time partner, audio-visual producer Hong Li, and Process Taiwan's General Manager Yang Shuyan and Creative Director EPILEDS YEH to talk about the importance of sound recognition in branding and share their creativity.

With a population of only 8 million, Switzerland is home to several globally dominant mega-corporations in food, watches, pharmaceuticals, banking and commodities, and is ranked as the world's 16th largest exporter, topping the World Economic Forum's (WEF) Global Competitiveness Report for the eighth consecutive year.

The concept of brand co-creation is already emerging in the market, and the collaboration of companies with external consultants, internal colleagues and consumers is the key to success in realizing the innovation market.

You are Greater than You thought. We need to learn to expand our comfort zone, to be willing to learn, to reduce our I don't know, and to be brave enough to challenge and uphold the spirit of seeking truth from facts, and soon you will have the right to speak, the right to choose, and become Somebody that others cannot ignore.

In late May, Probrand Taiwan, a Swiss company with years of experience in assisting integrated corporate and employer branding, organized the "Employer Branding Power" Employer Branding Forum! Employer Brand Power" Employer Branding Forum at the end of May.

Building a strong employer brand requires an understanding of how to align with your corporate brand to differentiate yourself from your competitors and attract and retain top talent.