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Based on the BAV brand equity assessment model proposed by Young & Rubicam, with brand awareness as the horizontal axis and brand strength as the vertical axis, corporate brands are divided into four categories: new brands, niche brands, brand leaders, and aging brands. This paper will focus on niche corporate brands, examining elemental brands, original equipment manufacturer (OEM) to brand transitions, and business-to-business (B2B) to business-to-consumer (B2C) transitions. Using internationally renowned brands like GORE-TEX and domestic cases such as Ding Ji, Okuma Fishing Tackle, and Welle (CSD) as examples, this study will explore the development and breakthrough paths of potential corporate brands of different types. It is hoped that this will provide more Taiwanese companies with successful case studies to learn from.

Chengdu, an up-and-coming city with a strong design force, is unleashing its potential with the implementation of China's “One Belt, One Road” policy. Therefore, in the fall of 2019, with the grand launch and invitation of the iF Design Center, Process Pro, will explore the city and prepare for the dynamic changes ahead.

In August of this year, Process Pro Brand Switzerland promoted EPILEDS YEH to the position of Chief Designer, responsible for leading the design team of the Taiwan office and linking up with the strategy consultant and marketing team to achieve synergy, in order to realize the vision of internationalization of the Asian brands for the clients.

News: 108th Year Brand Taiwan Development Program - Application Assistance Begins. Application Period: Now until 2019/4/3. Promoted by the Bureau of Industrial Development, Ministry of Economic Affairs, Second