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Taiwan's top 10 design works are selected by the editorial department of Brainstorming as the best design works in the past year. This year, Process helped WeMo with digital brand optimization and design, and won the award again.

We are pleased to announce that Angel Yang, our current Director of Business Development, will be taking over as the General Manager of ProcessPro Taiwan.

WALRUS pumps have been established in Taiwan for 55 years, and after winning the first international branding award, the K-DESIGN AWARD, in August of this year (2022), WALRUS pumps have been honored with the World Branding Awards in less than a month's time.

The Top 12 Designs in Taiwan, a selection of outstanding design works from the past year by the editorial team of Brainstorm, has once again been honored by Process for assisting the Bank of Taiwan with its digital brand optimization and design.

With more than 50 years of experience in Taiwan, Dai-i Pumps has been a leading brand in the water pump industry. Three years ago, Dai-i Pumps began its global expansion by collaborating with Pro to carry out a brand optimization project. This year, WALRUS has won the first international brand award, the K-DESIGN AWARD, with "Better life through innovation, injecting innovation, welling up the good" as the core of the brand, and the design utilizes the flow of the ocean as a supplementary graphic, transforming the flow of water full of power into the visual image of the brand, symbolizing that the WALRUS pumps are like water pumps. WALRUS pumps, like the ocean current, will continue to promote a better life with strength, and it also embodies the determination of global deployment.

The Top 10 Design Works in Taiwan is a selection of excellent design works from the past year by the Brain Magazine editorial team. This year, Process Pro Brand was honored once again for its brand building and design for COMMEET.

Pro members have been successively invited to serve as judges for the Swiss ADC Awards and the ASIA BRAND PRIZE Asian Design Awards. Through this rare opportunity, they have shared Pro's years of brand-building experience, jointly injecting new energy into the connection between Eastern and Western design.

In the list announced for the "iF WORLD DESIGN INDEX 2017 – 2021," Process Pro has been honored with two major accolades: "TOP 25 Branding 2017 – 2021" and "TOP 100 Design Studios 2017 – 2021."

REBRAND 100® is the world's only authoritative award in the field of rebranding. Recently announced the "2020 Global Top 100 Rebranding" award list, Process is the only brand management company in Taiwan to receive this award, and the domestic brand project HODRMEN and primona Dream Chicken were both honored with the Distinction Award, which is also the top 40 standard works among the top 100 brands.

Based on the BAV brand equity assessment model proposed by Young & Rubicam, with brand awareness as the horizontal axis and brand strength as the vertical axis, corporate brands are divided into four categories: new brands, niche brands, brand leaders, and aging brands. This paper will focus on niche corporate brands, examining elemental brands, original equipment manufacturer (OEM) to brand transitions, and business-to-business (B2B) to business-to-consumer (B2C) transitions. Using internationally renowned brands like GORE-TEX and domestic cases such as Ding Ji, Okuma Fishing Tackle, and Welle (CSD) as examples, this study will explore the development and breakthrough paths of potential corporate brands of different types. It is hoped that this will provide more Taiwanese companies with successful case studies to learn from.