Insights

Building a brand is like planting a tree, and you can't see the results right away, but you need to plant a tree, like planting a tree, planting seeds, irrigating and cultivating, in order to grow into a big tree, and taking care of it in order to be able to stand in the market.

每年4月22日世界地球日的到來，就再一次聚焦提醒企業永續經營的重要性。去年不僅是《世界地球日》50周年，更是面臨到新型冠狀病毒侵襲全球的一年，讓人類重新思考是否對環境過度予取予求。

The epidemic will eventually end, and what can your business do in the meantime? How many of the four to-do's have you done? How can you take advantage of this time to maintain and improve the quality of your business when foreign affairs are at a minimum? When the epidemic is over, the wisdom of business leaders will be put to the test.

Founded in 1995, Process, a Swiss brand, has offices in Zurich, Taipei, Shanghai and Chengdu. Over the years, Process has executed many branding projects for well-known companies in Europe and Asia, providing professional brand consulting, strategy and design services.

Originally from Germany, THERMOS Cuisinart is the world's oldest vacuum insulation brand and the world's No. 1 brand in vacuum insulation cup and bottle sales. 1989, Crown Metal Industrial Co., Ltd. introduced THERMOS Cuisinart to Taiwan and developed a series of pots and pans suitable for Chinese cooking, which caused a sensation. Currently, there are 30 department store counters, 2 image stores and one Cuisinart Eco Café in Taiwan, totaling 33 points of sales.

What is a vision? Why is vision important?

News 前瞻2020策略高峰論壇：迎接台商 創富台灣 迎接台商創富台灣，大健康產業、循環經濟最受各界看好。

日前由經濟部工業局主辦，台灣經濟研究院規劃執行的「2019 Branding Taiwan『品牌創新局』企業交流暨成果分享會」，由台經院院長張建一及處長周霞麗分享七年來的計畫成果及綜觀各輔導案例的分析。

Traditionally, Taiwanese companies' perception of Europe and the United States has been that they have many international brands, that they may not be as receptive to new brands, and that there is more room for them to expand into emerging markets such as China. However, in recent years, the results of many domestic and international surveys and questionnaires have shown that this is not the case. Accordingly, this article will follow this trend to unfold the changes in economic consumption trends in Europe, the United States and China, summarizing the similarities and differences in international consumer demand for brands and products, in the hope that owners interested in expanding into the international market will have a better understanding of the foreign market.

This is the best of times and the worst of times.