Designing living spaces

For more than 70 years in St. Margareten, Bauwerk has produced parquet flooring of the highest quality. Today, Bauwerk also offers inspiration for healthy living and the conscious design of personal living environment.

For the comprehensive and award-winning rebranding, the agency repositioned and transformed Bauwerk from a production to a market-oriented company.

We developed strategic brand fundamentals, a complete redesign of the brand identity, and is responsible for the concept and design of all Bauwerk media.

In this project applied competences:

Brand analysis

Vision, mission

Brand identity

Brand positioning

Naming, claiming

Logo development

Brand design

Brand story

Key messages

Communication concept

Digital media

Print media

Packaging

Signage

Trade fairs

Internal branding

Brand guidelines

Roll-out

Do you find this project exciting?
Would you like to know more?
Armin.Niederberger@
process-group.com

Creative Director, Partner, Zürich
+41 44 224 49 53