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From the iF design award winners' exhibition, discover the current design trends and trends, see what are the hottest design creations nowadays, and see some special brand positioning in them.

The emotional value of a brand refers to the emotional response and association that the brand evokes in the minds of consumers. This value can deepen the connection between consumers and the brand and enhance brand loyalty.

Brand naming is the most central of all branding elements. Ideally, a brand name should be easy to remember, highly suggestive of product category and differentiated positioning, inherently interesting and rich in creative potential, transferable to a wide variety of products and geographies, have enduring meaning and relevance, and, of course, be strongly protected both legally and competitively.

ProcessPro Brands is proud to share our market insights in a special feature in this month's issue of Brain Magazine: Consumers used to choose products based on their CP value, but now they're more likely to choose brands that offer a pleasurable, immersive experience or that resonate with their values.

In the post epidemic era, consumer values and brand preferences have changed significantly in the new post epidemic market. From the pursuit of CP value to the desire for a personalized brand experience, design trends have evolved as well. Through authentic, unique, diverse and sustainable brand design, companies can not only build deep emotional connections, but also stand out in the new market.

The Top 12 Design Works in Taiwan are the outstanding design works selected by the editorial department of Brainstorm over the past year. Congratulations to Q Burger Connoisseur Catering, which has successfully built up its employer brand and enhanced employer's trust, for winning this award, and to Process!

While the traditional minimalist style seems to be outdated, Bold Minimalism combines the simplicity and directness of minimalism with more colors, bolder shapes, and stronger contrasts, injecting new energy and courage into the design.

The REBRAND 100® Global Rebranding Awards is the highest recognition and authoritative awards for outstanding achievements in brand transformation. Recently announced the list of "2024 Global Top 100 Rebranding Awards", Process has been honored with three awards this year, with the mission of driving brand potential and promoting Taiwanese brands to the world stage.

The way brands interact with their customers is deeply influenced by personal life experiences and environmental and temporal contexts. Let's explore how iconic brands interact with all generations!

B2B business can also be a brand. However, it is necessary to think clearly about the stakeholders of communication, the key contents of communication, and also to establish a value proposition that customers can relate to, and even influence the internal team, and be prepared to face the future together with customers.