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ProcessPro Brands is proud to share our market insights in a special feature in this month's issue of Brain Magazine: Consumers used to choose products based on their CP value, but now they're more likely to choose brands that offer a pleasurable, immersive experience or that resonate with their values.

In the post epidemic era, consumer values and brand preferences have changed significantly in the new post epidemic market. From the pursuit of CP value to the desire for a personalized brand experience, design trends have evolved as well. Through authentic, unique, diverse and sustainable brand design, companies can not only build deep emotional connections, but also stand out in the new market.

The Top 12 Design Works in Taiwan are the outstanding design works selected by the editorial department of Brainstorm over the past year. Congratulations to Q Burger Connoisseur Catering, which has successfully built up its employer brand and enhanced employer's trust, for winning this award, and to Process!

傳統的極簡主義風格似乎已經過時，Bold Minimalism（大膽極簡主義）結合了極簡主義的簡潔性和直接性，並以更多的色彩、更大膽的形狀和更強烈的對比，為設計注入了全新的活力和勇氣。

The REBRAND 100® Global Rebranding Awards is the highest recognition and authoritative awards for outstanding achievements in brand transformation. Recently announced the list of "2024 Global Top 100 Rebranding Awards", Process has been honored with three awards this year, with the mission of driving brand potential and promoting Taiwanese brands to the world stage.

品牌與顧客互動的過程深受個人生活體驗和環境時空背景影響。讓我們一同探索經典品牌是如何與各世代互動的吧！

B2B business can also be a brand. However, it is necessary to think clearly about the stakeholders of communication, the key contents of communication, and also to establish a value proposition that customers can relate to, and even influence the internal team, and be prepared to face the future together with customers.

Mia C'bon has commissioned Process Pro to carry out a re-branding project. Positioned as a "Premium Supermarket for Quality Lifestyle", Mia C'bon is loaded with a sense of care for the world, friendliness to the environment and a dedication to freshness.

Process 特地採訪長期合作夥伴、有事影音製作人洪立和 Process 普羅品牌台灣分公司總經理 楊淑燕和創意總監 葉信鋐，聊聊聲音識別在品牌建構上的重要性和創作分享。

Process looks at the needs of the market and realizes that there is no substitute for "Brand Experience Design".