When you hear classic brand phrases such as "Just Do It", "Think Different" and "Because You're Worth It", your first reaction may be that they are advertising slogans. But the truth is, behind these short but powerful phrases lies the deeper soul of the brand - the Brand Essence.
When generative AI allows content production to explode, "content inflation" will become the new normal in the future, and brands will no longer compete just on who produces more, but who can be "truly remembered".
To do this, we have to go back to the root of branding: an understanding of human nature.
Fast, Shouldn't Make You Forget Who You Are: The Key to Branding in the Age of AI Read More »
Pinnacle was assisted by Process Pro Brands in the brand optimization project and was recognized with a Silver Award in the Graphic, Illustration and Visual Communication Design category of the world-renowned design awards, the A’ Design Award, in 2025!
Probrand helps companies participate in the "Taiwan Brand Flare Program" and provides services such as brand diagnosis, strategic planning, identity design, and marketing communications. Probrand has successfully assisted a number of companies to enhance their brand value in the global market and gain international recognition.
The Bank of Taiwan won the "Brand of the Year" award out of more than 927 brands voted by 100,000 consumers in 66 countries, making it the only Taiwanese brand in the commercial banking category to win a national award this year.
Congratulations! Probrand helps Bank of Taiwan win World Brand Award 2024-2025 Read More »
In the branding process, the strategic foundation provides the direction for the brand, while the Visual Identity System (VI) translates these strategies into concrete language that customers can perceive. Just like a successful movie, the design of a character not only relies on the values and logic of behavior set out in the script, but also on the design of the exterior to express the character's qualities.
What does the soul of a brand wear? From Movie Characters and Stories Read More »
In Pro's internship program, every intern has the opportunity to participate in real-world projects, which not only facilitates the deep connection between academia and the industry, and stimulates new sparks and vitality of innovative thinking and branding through cross-departmental discussions and practical work, but also gives the new generation of talents the ability to transform theories from school into practical skills during internships.
From Theory to Practice: Empowering the New Generation Read More »
From the iF design award winners' exhibition, discover the current design trends and trends, see what are the hottest design creations nowadays, and see some special brand positioning in them.
Brand Positioning from the iF Design Award Winning Products Exhibition Read More »
The emotional value of a brand refers to the emotional response and association that the brand evokes in the minds of consumers. This value can deepen the connection between consumers and the brand and enhance brand loyalty.
How important is the sentimental value of a brand? Read More »
Brand naming is the most central of all branding elements. Ideally, a brand name should be easy to remember, highly suggestive of product category and differentiated positioning, inherently interesting and rich in creative potential, transferable to a wide variety of products and geographies, have enduring meaning and relevance, and, of course, be strongly protected both legally and competitively.
Good Brand Naming: Winning at the First Crucial Moment Read More »
