Insights

The development of the epidemic since the beginning of 2020 has brought about significant changes in consumer perspectives and behaviors in the market. How can corporate brands adapt their branding strategy to this new market and bring value to their target audience? What are your current corporate goals?

Building a brand is like planting a tree, and you can't see the results right away, but you need to plant a tree, like planting a tree, planting seeds, irrigating and cultivating, in order to grow into a big tree, and taking care of it in order to be able to stand in the market.

The arrival of World Earth Day every April 22nd once again highlights the importance of sustainable business operations. Last year was not only the 50th anniversary of World Earth Day, but also a year of facing the global invasion of the novel coronavirus, which made humanity re-examine whether we have been over-exploiting the environment.

The epidemic will eventually end, and what can your business do in the meantime? How many of the four to-do's have you done? How can you take advantage of this time to maintain and improve the quality of your business when foreign affairs are at a minimum? When the epidemic is over, the wisdom of business leaders will be put to the test.

Founded in 1995, Process, a Swiss brand, has offices in Zurich, Taipei, Shanghai and Chengdu. Over the years, Process has executed many branding projects for well-known companies in Europe and Asia, providing professional brand consulting, strategy and design services.

Originally from Germany, THERMOS Cuisinart is the world's oldest vacuum insulation brand and the world's No. 1 brand in vacuum insulation cup and bottle sales. 1989, Crown Metal Industrial Co., Ltd. introduced THERMOS Cuisinart to Taiwan and developed a series of pots and pans suitable for Chinese cooking, which caused a sensation. Currently, there are 30 department store counters, 2 image stores and one Cuisinart Eco Café in Taiwan, totaling 33 points of sales.

What is a vision? Why is vision important?

News Outlook 2020 Strategy Summit: Welcoming Taiwanese Businessmen to Create Wealth in Taiwan. The Health and Wellness Industry and the Circular Economy are the most anticipated sectors for the return of Taiwanese businessmen to create wealth in Taiwan.

The "2019 Branding Taiwan 'Brand Innovation Bureau' Enterprise Exchange and Results Sharing Session," organized by the Industrial Development Bureau of the Ministry of Economic Affairs and planned and executed by the Taiwan Institute of Economic Research (TIER), featured TIER President Chang Chien-yi and Director Chou Ha-li sharing the program's achievements over the past seven years and analyzing the cases that received guidance.

Traditionally, Taiwanese companies' perception of Europe and the United States has been that they have many international brands, that they may not be as receptive to new brands, and that there is more room for them to expand into emerging markets such as China. However, in recent years, the results of many domestic and international surveys and questionnaires have shown that this is not the case. Accordingly, this article will follow this trend to unfold the changes in economic consumption trends in Europe, the United States and China, summarizing the similarities and differences in international consumer demand for brands and products, in the hope that owners interested in expanding into the international market will have a better understanding of the foreign market.