Insights

Corporate Social Responsibility (CSR) represents socially and ecologically responsible actions taken by companies that focus on the fundamental concepts of ”sustainability” and "future-oriented" management. Long-term economic success can only be achieved in an efficient and stable society. The concept of CSR is not new, and has even been around since the medieval "Honorable Merchant", who acted on the principle of ensuring long-term success without jeopardizing the interests of society.

If you open the official website of Process, you can see that many of the enterprises and product brands that we have cooperated with have been honored with internationally renowned design awards such as the Red Dot Design Award and the German National Design Award. Some entrepreneurs may think, "We are just a small local traditional industry company, do we need to participate in international design awards?

Let's forget our backs, work hard in front of us, and run straight towards the goal!

The global trade war ignited by Trump is a black swan, the world has been swept into the front line of the conflict, China's economic deleveraging, de-stocking of the current situation shows that the mainland economy is very miserable, Taiwan's university graduates, unless the ability of the top, or go west will not necessarily have a good result, Taiwan's Purchasing Manager's Index PMI, non-manufacturing manager's index NMI declined for six consecutive months. In all the manufacturing are bad 2019 economy, Taiwan how to cope with in order to create another peak in the international market? Four strategic priorities should not be overlooked.

The 27th Taiwan Excellence Award selection is in full swing this year. This award, representing the highest honor for Taiwanese products, attracts over a thousand excellent entries annually. Behind these entries lies the diligent and pursuit-of-excellence spirit of many Taiwanese manufacturers.

Organized by the Taiwan Institute of Directors and the Chinese Family Business Alliance, the 7th Chinese Family Business Forum was held on November 21, 2018. In addition to the release of the 7th annual "Chinese Family Key Report," the Forum also featured multinational experts, such as Shih Chun-Jung, Founder of Acer Group, Prof. Toshio Goto from Japan, Dr. Hiu-Lu Lee from McKinsey & Company, and Martin Kessler, Founder of Pro Brands Group, to discuss the importance of family unification, governance, inheritance, and sustainable management. Experts gathered together to explore the ways of family unification, business management, inheritance, and sustainable governance.

It is not an easy process to build and design a brand that represents the image and reputation of an enterprise. However, many enterprises often because of weak brand planning awareness, or a moment of negligence, did not register its trademark in time to protect the brand, the result is that other enterprises registered first or imitation, which not only brings enterprises huge economic losses, but also will make the enterprise painstakingly operated by the brand reputation and image of the serious damage.

It is only through hard work that one can win! Under the wave of globalization, many Taiwanese SMEs have defied competition and actively transformed themselves to secure a place in the global industrial chain, which can be regarded as the invisible champions in the industry, and it is worthwhile for enterprises in the midst of transformation and upgrading to learn from them.

Recently, I participated in the "Foresight 2018 Global Brand Industry Summit" organized by the Global Brand Management Association, in which it was pointed out that on the basis of the 2017 Global Brand Strategy, it is proposed to adopt the "New Orientation Strategic Framework" in 2018, with two major niche industries, including the "Great Health Industry" and the "Intelligent Manufacturing, Intelligent Marketing and IoT Branding", as the entry point for the Taiwan government and enterprises to focus on.

Many new companies often neglect to protect their brand and trademark rights at the beginning of their establishment, and as a result, they may have to spend more time, money and effort to deal with the subsequent problems. Therefore, from the standpoint of brand building, let's talk about how companies should lay out and pay attention to in order to protect their trademarks and brands from unnecessary losses due to infringement.