Insights

It is only through hard work that one can win! Under the wave of globalization, many Taiwanese SMEs have defied competition and actively transformed themselves to secure a place in the global industrial chain, which can be regarded as the invisible champions in the industry, and it is worthwhile for enterprises in the midst of transformation and upgrading to learn from them.

Recently, I participated in the "Foresight 2018 Global Brand Industry Summit" organized by the Global Brand Management Association, in which it was pointed out that on the basis of the 2017 Global Brand Strategy, it is proposed to adopt the "New Orientation Strategic Framework" in 2018, with two major niche industries, including the "Great Health Industry" and the "Intelligent Manufacturing, Intelligent Marketing and IoT Branding", as the entry point for the Taiwan government and enterprises to focus on.

Many new companies often neglect to protect their brand and trademark rights at the beginning of their establishment, and as a result, they may have to spend more time, money and effort to deal with the subsequent problems. Therefore, from the standpoint of brand building, let's talk about how companies should lay out and pay attention to in order to protect their trademarks and brands from unnecessary losses due to infringement.

"Our products are so good, why don't consumers buy them?" Many enterprises often have this kind of doubt. They have spent a lot of money on publicity, but the sales effect is still not as expected; or, in the competitive market, they cannot make consumers have a deep impression on the brand.

There are many stages in brand building, and in addition to the corporate identity, the visual composition of the corporate image plays an important role in today's branding program.