insights

The emotional value of a brand refers to the emotional response and association that the brand evokes in the minds of consumers. This value can deepen the connection between consumers and the brand and enhance brand loyalty.

Brand naming is the most central of all branding elements. Ideally, a brand name should be easy to remember, highly suggestive of product category and differentiated positioning, inherently interesting and rich in creative potential, transferable to a wide variety of products and geographies, have enduring meaning and relevance, and, of course, be strongly protected both legally and competitively.

In the post epidemic era, consumer values and brand preferences have changed significantly in the new post epidemic market. From the pursuit of CP value to the desire for a personalized brand experience, design trends have evolved as well. Through authentic, unique, diverse and sustainable brand design, companies can not only build deep emotional connections, but also stand out in the new market.

傳統的極簡主義風格似乎已經過時，Bold Minimalism（大膽極簡主義）結合了極簡主義的簡潔性和直接性，並以更多的色彩、更大膽的形狀和更強烈的對比，為設計注入了全新的活力和勇氣。

品牌與顧客互動的過程深受個人生活體驗和環境時空背景影響。讓我們一同探索經典品牌是如何與各世代互動的吧！

B2B business can also be a brand. However, it is necessary to think clearly about the stakeholders of communication, the key contents of communication, and also to establish a value proposition that customers can relate to, and even influence the internal team, and be prepared to face the future together with customers.

Process 特地採訪長期合作夥伴、有事影音製作人洪立和 Process 普羅品牌台灣分公司總經理 楊淑燕和創意總監 葉信鋐，聊聊聲音識別在品牌建構上的重要性和創作分享。

With a population of only 8 million, Switzerland is home to several globally dominant mega-corporations in food, watches, pharmaceuticals, banking and commodities, and is ranked as the world's 16th largest exporter, topping the World Economic Forum's (WEF) Global Competitiveness Report for the eighth consecutive year.

品牌共創的概念已經在市場上嶄露頭角，企業與外部管顧專家、內部同仁和消費者的合作成為實踐創新市場的成功關鍵。

You are Greater than You thought. We need to learn to expand our comfort zone, to be willing to learn, to reduce our I don't know, and to be brave enough to challenge and uphold the spirit of seeking truth from facts, and soon you will have the right to speak, the right to choose, and become Somebody that others cannot ignore.