Insights

由Process普羅品牌、中華經濟研究院、中華財經策略協會、108年度中華財經高峰論壇成員所共同主辦的《品牌翻新企業轉型再復興》研討會，針對投資品牌、凝聚企業共識、串聯企業五管作探討與分享，研討會吸引來自台灣近300位來自產官學代表報名與會，中華經濟研究院院長陳思寬、台灣經濟研究院產業發展處處長周霞麗均蒞臨聆聽，也與大家分享政府輔導企業發展品牌的經驗與資源。

As a business owner, human resource management is one of the key aspects of corporate governance, including the selection, nurturing, utilization and retention of talents. It is often said that "people are the most important asset of a business", but business owners often have the following problems:

"It's getting harder and harder to find talent nowadays?"
"Big companies have more money and better benefits, but we SMEs are not attractive to talents?"

Corporate Social Responsibility (CSR) represents socially and ecologically responsible actions taken by companies that focus on the fundamental concepts of ”sustainability” and "future-oriented" management. Long-term economic success can only be achieved in an efficient and stable society. The concept of CSR is not new, and has even been around since the medieval "Honorable Merchant", who acted on the principle of ensuring long-term success without jeopardizing the interests of society.

If you open the official website of Process, you can see that many of the enterprises and product brands that we have cooperated with have been honored with internationally renowned design awards such as the Red Dot Design Award and the German National Design Award. Some entrepreneurs may think, "We are just a small local traditional industry company, do we need to participate in international design awards?

Let's forget our backs, work hard in front of us, and run straight towards the goal!

川普引燃的全球貿易戰是黑天鵝，全球都被捲入衝突前線，中國經濟去槓桿、去庫存的現況顯示大陸經濟非常慘，台灣大學畢業生除非能力頂尖，不然西進不一定有好結果，台灣採購經理人指數PMI、非製造業經理人指數NMI連續六個月下滑。在各造都看壞2019經濟下，台灣該如何因應才能在國際市場再創高峰?四大戰略重點不可忽視。

今年第27屆台灣精品獎評審正如火如荼的展開。這項代表台灣產品最高榮譽的獎項，每年吸引逾千件精品參選。這些參選作品背後，隱藏著許多台灣廠商勤奮及追求卓越的精神。

Organized by the Taiwan Institute of Directors and the Chinese Family Business Alliance, the 7th Chinese Family Business Forum was held on November 21, 2018. In addition to the release of the 7th annual "Chinese Family Key Report," the Forum also featured multinational experts, such as Shih Chun-Jung, Founder of Acer Group, Prof. Toshio Goto from Japan, Dr. Hiu-Lu Lee from McKinsey & Company, and Martin Kessler, Founder of Pro Brands Group, to discuss the importance of family unification, governance, inheritance, and sustainable management. Experts gathered together to explore the ways of family unification, business management, inheritance, and sustainable governance.

It is not an easy process to build and design a brand that represents the image and reputation of an enterprise. However, many enterprises often because of weak brand planning awareness, or a moment of negligence, did not register its trademark in time to protect the brand, the result is that other enterprises registered first or imitation, which not only brings enterprises huge economic losses, but also will make the enterprise painstakingly operated by the brand reputation and image of the serious damage.

It is only through hard work that one can win! Under the wave of globalization, many Taiwanese SMEs have defied competition and actively transformed themselves to secure a place in the global industrial chain, which can be regarded as the invisible champions in the industry, and it is worthwhile for enterprises in the midst of transformation and upgrading to learn from them.