Insights

普羅用春池玻璃旗下的春室餐飲空間館，來跟你聊聊做品牌的極致體現是什麼？

TRIPRESSO於2016年推出TRIPRESSO旅遊咖平台，為全台灣最大的團體旅遊比較網站，為拓展商業規模，於是再創B2B品牌TRIPRESSO CTS（Corporate Travel Solution, CTS），發展一站式企業差旅解決方案。但由於顧客常會將新平台與TRIPRESSO旅遊咖混淆，反而造成溝通上的複雜性，於是思考品牌建造

在全球疫情的衝擊下，我們的生活型態有了極大的轉變，遠距及居家工作成為新常態，WFH（Work from home）更成為人們日常問候的話題。在5G與數位轉型的浪潮中，企業除了需建置新的工作機制外，面對多種通訊裝置及線上會議軟體，更需全力打造保護數位資產的防護系統，不論個人或是企業，資安都是值得關注的議題。​

奧運除了是讓世界頂尖運動好手齊聚較量的地方之外，同時也是身為主辦國向世界展示國力的時刻，不僅提供完善的設施讓選手能專心應對賽事，在活動行銷上也展現主辦國自身獨有文化與設計風格，細數歷屆賽事中也有許多讓人印象深刻的品牌識別規劃

In the past, I have heard that restructuring and rebranding are all done by companies with a long history, but Tripresso CTS (the predecessor of COMMEET) was less than a year old when the decision was made to rebrand, so why did COMMEET have a plan to restructure its brand at the beginning?

好的管理讓雜亂得以規範、品牌價值得以累加！完成品牌再造後，如何確保品牌往成功的目的地前進，品牌管理就是關鍵。

Video is a great tool for digital touch points. Through the ease of communication and rendering power of audio and video, compared with print text and graphic messages, corporate video has a better chance to catch consumers' attention at the first time, helping to convey relevant messages later on, reinforcing customers' infinite imagination of the brand, and quickly entering the world of the brand.

When it comes to how to increase brand visibility, you've heard a variety of arguments and opinions. Whether it's a focused business strategy, using digital media or various marketing organizations, or catching up with current design trends, all of these approaches are actually correct. In fact, in the world of branding, there is no such thing as a "one-trick pony"; as long as you can precisely utilize the right strategy for the situation at hand, you will be able to make a big difference with a small amount of money, and do more with less!

DMG MORI全面的品牌溝通作為，為冷冰冰的工具機產業，加添了人性與科技魅力，令人為之驚艷，呼籲台灣產業在打造品牌的同時，不忘以標竿品牌為學習動力。

Businesses and individuals have been impacted by the outbreak of the Xinguan epidemic, which is now under control, but many of the changes will become the New Normal. What should business operators do in the face of unprecedented uncertainty? Here are four observations and their responses.