September 15, 2014

BKW is reinventing itself – with plenty of help and support from Process

BKW is convinced that anyone wanting to achieve lasting success in a rapidly evolving energy market will have to embrace change. This will mean transforming from a traditional power company into an innovative energy service provider. The Process branding agency was thus commissioned to bring the “BKW” brand completely up to speed for this new challenge – from its brand architecture and positioning through its corporate design, product nomenclature and brand behaviour to its staff engagement and internal and external communications.

BKW unanimously chose Process from pitches by several agencies; its selection of Process was primarily swayed by our firm’s holistic understanding of branding and our thorough, structured and integrated design approach.

June 13, 2014

New look for Edelweiss's on-board magazine

As part of a wider revitalisation of Swiss airline Edelweiss's corporate design, Process has completely overhauled the company's on-board magazine. The design is based on a new editorial concept, and the restyled on-board magazine ("Sunflyer") will in future share the same distinctive design elements that people already know and associate with the Edelweiss brand. The new corporate identity is structured to ensure greater reader involvement and cross-media alignment with web content. The magazine will now appear 6 times a year and will be available on all Edelweiss flights.

May 21, 2014

Two nominations for the German Design Award 2015

Both Theophil Vintage Edition for Feldschlösschen Beer and the new Corporate Design of the law consultancy Rappold Köhli were nominated by the German Design Council for the prestigious German Design Award 2015. The Jury of the German Design Award is known for their strict criteria and the high design standards they set when choosing from design that has entered the market. Only the best design is eligible for registration and can participate in the competition. Both designs by Process were already presented with the Red Dot Award for distinguished design in 2013.

March 14, 2014

Japan meets Europe in Shanghai

Process creates a new sensorial experience for one of Shanghai's most well-know venues by connecting history and future at Shanghai's famous Bund. Opened in 1925, Bund No. 5 is now a historical landmark. It blends Japanese concise style with classic European architectural elements. Recently, the interior was redesigned, and Process developed a complete new signage system. Key design element is B5's Renaissance style which is presented in a contemporary way. The result is an innovative and welcoming atmosphere of retro luxury, allowing B5 to continue to be the location of choice as a host for Shanghai's exclusive dining scene.

March 14, 2014

Martin Fawer joins the management team in Zurich

Martin Fawer will be joining Process from Orell Füssli on 2 June. In his position as Consulting Director, he will reinforce our management team and bring a wealth of client-side experience to our day-to-day activities. Martin Fawer – 46 – currently holds the position of Head of Marketing Communications at Orell Füssli Thalia AG and is one of Process' clients.

The Process Zurich team is looking forward to an additional, experienced brand specialist . This underscores our interdisciplinary approach to the field: We every brand as the platform for a wide range of identity-building measures spanning both internal and external channels. With the ultimate goal to help companies reach their corporate objectives by creating customer loyalty through relevant and compelling brands.

Martin Fawer, who studied German literature, art history, journalism, communications and multimedia at the universities of Basel and Fribourg, has a deep understanding of both client needs and the agency perspective. Martin Fawer cut his teeth at Futurecom, the Pro Juventute foundation, Ringier, Axel Springer and, currently, Orell Füssli Thalia AG, where he holds overall responsibility for marketing communications and managed the repositioning programme that has been ongoing at the firm since 2010. For many years, Fawer has also lectured on marketing, integrated communication, sales promotion and direct marketing at a variety of colleges, universities and other organisations.

November 18, 2013

Process now officially a “leading swiss agency”

After countless international awards the latest recognition for Process comes in the form of a successfully completed selection procedure that took several months, with the aim to check the professionality and quality of our work. As of now we are in the select circle of the “bsw leading swiss agencies”, the swiss asssociation of advertising, media and communication agencies, counting just 7% of all agencies domiciled in Switzerland. And we are only the second agency specialised in branding to be admitted in the association, thus paving the way for additional branding agencies in the most important association of its kind in Switzerland. “With our membership at bsw leading swiss agencies we underline our position amongst the most successful branding- and design agencies in Switzerland. Further, we stand up for high quality standards and professionalism in our business.” explains Martin Kessler, Group Managing Director at Process.

Process was founded in 1995 by Bärbel Fritz and Martin Kessler and is still managed by them together with Fabian Bertschinger and Rudolf Rodenburg. Credit Suisse, Marché Mövenpick, Edelweiss Air, Franke, Badewelten or Implenia are some of our most important customers at the moment.

October 17, 2013

A new class

From June 2014, Edelweiss Air passengers will be able to add Economy Max to a choice that previously only included Economy and Business Class. The main difference in comparison to standard Economy Class is the improved legroom – in other words, more space. Business Class has also been completely revamped and given a whole new shine. After our success in repositioning the Edelweiss brand, we have been working with the Swiss leisure airline to reassess their classes of service in depth. We have examined their range of services (thereby uncovering some options for differentiation), redesigned the cabin interior and defined a separate palette of colours and materials for each class.

The new passenger classes were announced to the world in conjunction with new services to Las Vegas, Havana and Edinburgh at a press conference in September 2013. All the communications tools surrounding the launch were provided by Process, especially a microsite with a playful blend of information and entertainment that makes finding out about the new services fun. A modular system with variously-sized content boxes has been deployed to organise and emphasise the content and there are filters to bundle the information requested as a new summary, so no navigation menu is required for the site. The entire project has of course been optimised for a range of end user devices. The messages are delivered using multi-media, with videos, animations and 360° panoramas that are motion-controlled on mobile end user platforms. We produced the microsite in cooperation with Alexander Albrecht and the 360° panoramas were created by Klein & Toszeghi.

October 14, 2013

A market kitchen for urban centres

Marché is coming back to town – with new culinary creations, its own brand communications and a stand-alone visual identity. This will address a new, urban target demographic to complement its established locations at service stations and airports. The Swiss restaurant chain has been working with Process to develop the positioning of its urban Marché Mövenpick concept (Interview in Swiss Onlinemagazine This involved enhancing existing Marché values with attributes from the Mövenpick corporate philosophy – the new brand is all about indulgence and sophistication. The new corporate identity features the Marché Mövenpick logo, innovative typography and hand-drawn illustrations by the Swedish artist Klas Herbert: these simple, black line drawings are a constant theme, from the boards through the menus to the coffee cups. More locations on the Zurich model are planned, and next year will see one Marché Mövenpick opening in San Francisco and another in Hanover.

July 15, 2013

More praise and recognition - Red dots for Feldschlösschen and Rappold Köhli

Process wins two Red Dot Awards for Communication Design 2013!
One goes to the Theophil Vintage Edition for Feldschlösschen, the other to the law consultancy Rappold Köhli and its new Corporate Design, which in addition was also nominated for the Corporate Design Award 2013.

In a process lasting several days, the international jury of the Red Dot Awards evaluated every single one of the approximately 6,800 entries from over 43 countries live and on site. The Red Dot Design Award is one of the world’s largest design competitions. The Design Zentrum Nordrhein Westfalen started honouring excellent design in 1954. In the meantime the Red Dot has become an internationally recognised seal of quality and is awarded in the disciplines of product design, design concept and communication design.

July 11, 2013

Awards for staff publications

“Impact” the staff publication of the Swiss civil engineering company Implenia and Credit Suisse’ “One” were nominated by the German Design Council for the prestigious German Design Award 2014. The Jury of the Germand Design Award is known for the strict criteria and the high design standards she sets when choosing from the mass. Only the best are eligible for registration and can participate in the competition.

Further, “Impact” received a nomination for the Econ Award and the Jury of the Mercury Awards for outstanding corporate communication chose “One” out of 680 submissions from 20 countries. And it not only won Gold for best staff publication in the category “Bank Industry” but also the Grand Award for best staff publication in all categories. Finally, “One” also received an additional Best of Corporate Publishing silver award.

We have been in charge of Credit Suisse’ “One” for over ten years and it is one of the most awarded publications in corporate publishing. That is why it appears in the “Best of Corporate Publishing Hall of Fame”. The Implenia magazine “Impact” was completely revamped by Process in 2011.

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