Once again we have featured among the winners of this year’s Red Dot Design Awards. The MyLife Unio blood glucose monitoring system got the nod from the jury in the "Life science and medicine" category. The device was launched on the market last year and is one of the smallest of its kind. This makes it a practical companion for people with diabetes. The measuring device and all its accessories, including lancing device and measuring strips, pack away into a tiny box no larger than a smartphone.

The successor to the legendary "Kaba Star" key has won a second Red Dot Design Award in the "Interior Design" category. This latest generation of Kaba keys features a visual language designed by Process to raise the profile of Kaba keys and ensure they become this traditional Swiss security firm’s most distinctive and compact brand ambassador.

Rappold Köhli is a new specialist law firm in the heart of Zurich from where Oliver Rappold and Simone Köhli will start advising both domestic and international clients from April 2013.

Taking the clear values and precepts of the two young lawyers as our starting point, we developed the company’s branding strategy and positioning and then designed the new corporate identity from the ground up. The slogan – “We provide the framework, and put you in the center“ – is particularly important. This provided the foundation for the design and especially the logotype which involves an outline font. The slogan is also featured in graphic and typographic animations on the website.

Rappold Köhli see themselves as one of the "Next generation law firms" in Switzerland and they wished this to be reflected in a fresh and surprising look. The company’s distinctive visual identity clearly differentiates it from the competition and gives the team the best possible start as they begin their independent careers.

“Kunshan Free Trade Zone Imported Wines Display And Trade Center” is a wine platform importing high-quality wines and providing services that include both warehousing and logistics. Process was invited by Kunshan Design Center to provide the branding design for the platform and the brand name. We took the name from the French word “Melodieux” (melodious) to suggest that, like a good tune, a good wine can draw people in. The brand slogan and design concept that will feature throughout is “Key to Good Wine”. As the business expands, Process’ design will help Melodieux to cultivate its professional image and carve out a niche as a wine expert trusted by domestic and international consumers alike.

Mentor Group has launched Air Plus, an established North American hair salon, in China to expand its share of the top-end hairdressing market, and the very first branch is to open in Shanghai. Process has helped to support and reinforce the brand’s market positioning and has been tasked with developing the salon’s brand design. Air Plus’ image and visual identity will feature natural, eco-friendly, liberating and fashionable elements to differentiate it from other high-end salons. The opening of Air Plus’ flagship store in 2013 will lay a solid foundation for their future success.

The new advertising campaign for Swiss Life’s Corporate Clients unit is inspired by simplicity. The themes, conceived and produced by Process, surprise viewers with minimalist typographical concepts that are always tapering towards a solution.

The campaign slogan: “Leave the ...(problem-solving)... to us. It’s what we do for a living.” is adjusted to suit each thematic iteration of the ad. These ads stand out from the competition not only because of the simplicity of the messages but also through generous use of the colour red. The advertisements are designed to portray the complexity of an abstract product (international employee benefit plans) and to suggest a solution. This is complemented with a short, memorable boilerplate-style explanation. The campaign dispenses with lengthy service descriptions, directing clients to the website instead.

The ads will be appearing in the international trade press and in animations in relevant portals on the internet from April 2013. The idea, concept and implementation are the work of Process and Richard Hall (MOTIF Executive Communications).

Credit Suisse’s Viva banking package offers young people attractive banking services with extras – and we have positioned Viva and designed its product identity accordingly. “Attractive banking – experience more” is the new slogan developed by Process for Credit Suisse’s banking package aimed at young people and students. The slogan summarises what Viva is all about: providing banking services tailored to young customers, such as online and mobile banking, as well as a comprehensive selection of extras, including unlimited Universal Music streaming and discounts on tickets for musical and sporting events.

Viva supports young people as they take their first steps towards independence. This compact banking package makes life simpler for young people, allowing them to focus on their interests and passions; the positioning revolves around “freedom” and this guiding principle permeates all facets of the product, including the visuals, the design elements and the colour scheme.

In addition, the “Viva promo bus” will be seeing service this summer. A colourful, liveried VW T2 bus from the late 60s is going to be touring Switzerland’s festivals and making appearances at other popular events such as TonhalleLate, Balélec EPFL and Polyball Zurich, etc. 

Before joining us in February 2013, Rudolf Rodenburg spent more than nine years in London working for Interbrand, Design Bridge, The Partners and Fitch Design Consultants, where he managed large accounts such as Anglo American, British Airways, Carlsberg, Emmi, Henkel, Novo Nordisk Healthcare and Pernod Ricard. His career as a brand consultant was preceded by a period as Global Communications Director for SOS Children’s Villages in Innsbruck and a variety of managerial roles at Scholz & Friends advertising agency in Vienna, Budapest and Hamburg. He is a Dutch citizen and holds a Master’s degree in Business Economics, specialising in marketing and market research.

In his new role as Consulting Director and leader of the Consulting Team in Zurich, Rudolf will be taking over the reins from Carolin Versteeg, who left Process at the beginning of 2013; after six years with our company, Carolin is taking up a new challenge as Sales & Marketing Director at Marché International. The team will benefit from Rudolf’s experience of Anglo-Saxon and international branding projects – and of course from a sprinkling of Dutch charm!

In Spring 2012 the photographer Stephan Rappo shot the imagery for Edelweiss Air. We worked with Stephan to give the Edelweiss Air slogan "Schöner fliegen" (flying beautifully) a more emotional appeal and were responsible for art direction. The photos are bathed in warm light and show passengers and crew members inside the plane and at the airport. Stephan Rappo’s pictures have now been nominated for the advertising category of this year’s ewz.selection Swiss Photo Award and are to be featured in the exhibition. This year’s selected works will be on display at ewz-Unterwerk Selnau in Zurich from May 16 ^th until June 2^nd 2013. On the last day the public’s favourite will be honoured.

The “Libell Extendo” shelving system won a red dot award in spring 2012 and now Process’ smart pull-out shelves for Peka have managed to fire the enthusiasm of the jury at the iF Product Design Awards 2013. The experts were taken by the variety of ways in which the system can be integrated into different living spaces. The storage surfaces are optimised for easy use and are simple to clean thanks to their characteristic curves. 

We extend a warm welcome to our new Process Taipei team members from Europe. And we are looking forward to taking our design excellence in Taiwan to the next level!

Rui Sampaio (left), from Portugal, is our new Art Director for Industrial Design. A seasoned product and industrial design team leader, Rui is committed to creative idea development at every stage of the design process, from research and concept generation right through to manufacturing. Rui has garnered immense respect throughout his career from both individual studios and the design community more broadly, gaining a reputation for outstanding design and receiving some of the most prestigious international prizes, including the Red dot award: Best of the Best, the Gold IDEA and the Design Award of the Federal Republic of Germany.

David Lopez (right), from Spain, is our new Art Director for Graphic Design. After graduating in Fine Arts from Salamanca University, David has acquired more than 10 years’ professional experience in branding studios around the world (Madrid, New York, Bahrain and Saudi Arabia). His de­sign processes encompass research, conceptual thinking, visual strategy, and image development and execution. He has received numerous awards for his work in the course of his career, including the Best Packaging Award for "Briks Magikos" and two finalist places in the Cannes Lions. In his private life, he is an ex-painter, a car-boot obsessive, a camera hoarder, and a FC Barcelona fan.