The official website of a brand or company is often an important tool for many people to get in touch with the product or service, or to visit the website again to deepen the impression of the brand or company. Good website design plays an important role in the overall planning of the brand, because the website is an extension of the products and services, and is an important brand asset.
Web Design: Beyond the Visual Read More »
在企業的第五代接班人陳彥誠擔任董事長、於2015年上任後，想要重新翻新企業，加上有感於企業標誌的使用時間稍久，想要做新的視覺包裝，因此邀請普羅重塑百年品牌「合隆毛廠」，同時替消費者品牌「合隆羽藏」創造企業形象識別，透過一系列的配套設計應用，彰顯原有的企業優勢和資產，尋找更多機會。
對於多數企業來說，參加展覽的目的主要是為了拓展知名度、增進公司業務成長。如何達成這個目的？關鍵在於如何讓觀展的潛在客戶留步、注意到公司。然而一般公司在展場設計與規劃時常會落入幾個迷思。而企業該如何有效透過展覽強化公司的品牌形象？
How to design the exhibition booth? Read More »
There are many household appliances in the world, but most of them are attached to large home appliance brands and do not attract much attention. However, the British brand Dyson is full of innovative and avant-garde whirlpool technology, and continues to adhere to the brand positioning of both craftsmanship and aesthetic design, excellent performance in function, the appearance of the fashionable taste of the people who love it, and become a home appliance brand of the popular fried chicken.
A brand's self-examination: Dyson has been doing one thing for over two decades! Read More »
台灣遠東百貨集團旗下的太平洋百貨淮海路店黯然熄燈結束營業退出戰局，令人感到不勝唏噓。這間曾經紅極一時且是進軍中國最成功的台商指標，為何在20年內的時間裡由盛轉衰？背後的原因值得所有台商企業，或是放眼全球市場的企業經營者做為借鏡。
一提到運動品牌，以往會想到Nike和Adidas，但近幾年很多人還會想到UA (Under Armour)！除了在行銷4P(產品、售價、通路、推廣)上的努力之外，UA在做品牌定位時，和兩位老大哥有什麼不一樣？
Brand Positioning: If you want to be seen, you have to occupy a good position! Read More »
Digital branding is the process of positioning a brand in the digital realm. More precisely, it is the process of ensuring that the customer's experience of a company or service, even in a digital environment, remains consistent with the original brand values. The core of digital branding is the so-called digital "touchpoints" that enable direct and personalized interactions between the brand and the customer.
Building Digital Brands: When Authenticity Meets Flexibility Read More »
In the past, when we think of "Taiwan", we think of computers, cell phones, bicycles, etc., but now there is a new association - Jolin Tsai's music video for "PLAY Me" at the end of 2014 is full of dazzling and novel expressions, satirizing current events and cultural phenomena, and it continues to spread feverishly around the globe even after two years.
How can a company be competitive? Creating a brand with a sense of ownership is the key. Read More »
When is the right time for your business to rebrand with a new image? When is the right time for your business to rebrand? If you're struggling with any of these five rebranding-related questions, the answer is: now.
When is the right time to rebrand? Read More »
奢侈品牌持續以不斷增長的速度銷售。比起其他行業它們更注重品牌的視覺形像以及它們所呈現的方式。然而奢侈品究竟意味著什麼？下面我們將試著理解奢侈品牌的世界，一瞥它們的未來。
The Future of Luxury Read More »
