Spectrum's General Manager, Mr. Cheng Chih-Hang, discusses corporate succession and transformation: "Hardening the company's unique strengths and values is expected to become an important driving force for industry development in the future.
Since the launch of the brand, PRORIL has not only swept the world's design awards, but has also continued to develop new markets with great success. The important driving force behind this is the second-generation successor to the current vice president, Mr. Wu Shidun. Taking over a small and medium-sized enterprise from traditional OEM to brand building is not only a difficult and long road, but Wu Shidun affirms, "It's a road we must take.
PRORIL, a Taiwan-based pump brand designed by Process, has won a number of international design awards, including the Golden Dot in Taiwan, iF in Germany, and K-design in South Korea, and the Good Design Award in Japan, where PRORIL was honored once again.
PRORIL: After the brand has been built, more work has to be done. Read More »
With the end of the holiday season and the start of the school year in September, how did you spend your summer vacation? Did you enjoy traveling abroad with your family? Or do you work part-time to earn pocket money? Or do you want to intern in a company to learn more about the industry and to accumulate professional skills and work experience?
This summer, my internship days in Ploe Read More »
Founded in 1987, Spectrum Electronics is dedicated to the research and development and manufacturing of AC/DC power converters. Early on, the company started with the production of coil winders/transformers, and now it focuses on the provision of power converters to provide brand-name companies and electronic OEMs with high-level power solutions in small quantities, customized, and high-quality products and services.
Evolution and Re-value, Spectrum Electronics' Road to Re-branding Read More »
Interview with Martin Kessler, founder of Pro Brand.
PRORIL, a Taiwan-based pump brand, received the Corporate Identity / Branding Award for Communication at the 2017 iF DESIGN AWARD in Germany.
From OEM to brand: PRORIL's new journey Read More »
After the fifth-generation successor, Mr. Chen Yen-Shing, took over as the Chairman of the Board of Directors in 2015, he wanted to refurbish the company, and also felt that the corporate logo had been in use for a long time and wanted to make a new visual package. Therefore, he invited Pro to rebuild the century-old brand, "Hap Lung Woolen Mills", and at the same time, to create a corporate identity for the consumer brand, "Hap Lung Hashizo", which would be a series of complementary design applications that would emphasize the original strengths and assets of the company. assets and seek more opportunities.
For most enterprises, the purpose of participating in exhibitions is to expand their visibility and increase their business growth. How to achieve this goal? The key lies in how to make potential customers stay and notice the company. However, companies often fall into several myths when designing and planning exhibition venues. How can a company effectively strengthen its brand image through exhibitions?
How to design the exhibition booth? Read More »
