CML's re-branding project is a complete and worthwhile case study that began in 2018, from brand diagnosis, strategy development, including vision and mission, personalization, brand positioning, core values, and key stories, to design concepts and online and offline communication applications.
Mr. Chen Yanfu, Chairman of CML: The sooner you make a brand, the better! Read More »
Video is a great tool for digital touch points. Through the ease of communication and rendering power of audio and video, compared with print text and graphic messages, corporate video has a better chance to catch consumers' attention at the first time, helping to convey relevant messages later on, reinforcing customers' infinite imagination of the brand, and quickly entering the world of the brand.
Corporate Video Production Ideas and Key Reminders Read More »
When it comes to how to increase brand visibility, you've heard a variety of arguments and opinions. Whether it's a focused business strategy, using digital media or various marketing organizations, or catching up with current design trends, all of these approaches are actually correct. In fact, in the world of branding, there is no such thing as a "one-trick pony"; as long as you can precisely utilize the right strategy for the situation at hand, you will be able to make a big difference with a small amount of money, and do more with less!
How to increase brand visibility through design accuracy? Read More »
ProcessPro is honored to be featured in this month's issue of Brain Magazine's special report: Trends in the Design Industry, in which we are invited to share two examples of brands in the trend, including Switzerland's first sustainable digital bank, radicant, and Taiwan's CML Precision Machinery.
Brain Magazine Report] New Trends in the Design Industry Read More »
In order to further communicate directly with the consumer side, Gastric Reversal and Process Pro Brands are launching a rebranding project in 2019 so that patients can be more informed about their medications.
Since its founding in 1996, Intrinsic has kept pace with the world by investing in the development of JAVA technology. Today, Intrinsic is one of the leading development tool platforms in China, and through its continuous technological advancement, its customers span a wide range of industries, and it is also one of the leading brands of human resource management systems in China. In order to enable the company to develop more diversified and take a big step towards the international market, Intrinsic has cooperated with Process Pro in 2019 and successfully launched the brand optimization project of Intrinsic.
Cypress Technology, a professional audio-visual equipment designer and developer, has always been known as the "King of AV" in the industry, and has always been recognized as the industry pioneer in the field of Pro AV equipment. In the upcoming 30th anniversary of its establishment, in addition to the beautiful report card on turnover growth, Chairman Tsai Ching-Yi has decided to launch a brand optimization project, starting from 2019, to cooperate with Process Pro brand, including the development of the brand strategy foundation, brand identity sorting and optimization, etc., in the hope that Cypress Technology, as the brand name suggests, will become the industry's evergreen cypress tree, and become a century-old enterprise.
In recent years, we have been assisting entrepreneurs to build their brands, and when asked why they want to switch from OEM to branding, they invariably mention the fact that the profitability of OEM branding is tens of times higher than that of their own brands, and that the profitability of OEM orders, though stable, is only so-so in comparison. Many enterprises in Taiwan started out as OEMs and began to develop brands in the mid to late stages. However, when their own brands were first developed, the results were often vastly different from those of OEMs, and made the operators feel discouraged and wonder if they should continue to move forward on the road of branding.
Dilemmas and Solutions for First-time Brand Builders Read More »
"Brainstorm's interviews with nearly 30 representative design studios in Taiwan What challenges will Taiwan's design industry face in 2019? How should practitioners seize the opportunities in the future and utilize the design profession to solve problems? Recently, Process Pro brand EPILEDS YEH was invited by Brain Magazine to share the current design trend and how to convey the core value of the brand through design.
Cross-disciplinary cooperation power Return to the humanistic brand value Read More »
Founded in 1978, Ankou Food Machinery is the leader of Taiwan's food machinery industry. Sensing that Taiwan's market is too small, Ankou has been expanding overseas since the early days of its establishment, from traveling across the ocean to meet customers face-to-face to persuade them to place orders, to participating in international exhibitions of all sizes every year through the web, expanding its territory to five continents around the world.
