According to the trend report jointly released by Kittl and Savee, we no longer see a single aesthetic style, but rather a dramatic collision of two creative waves.
We invited Martin, the founder of Prosperity, to share his years of practical experience from the perspective of brand management, hoping to help Taiwanese brands make sufficient preparations for going overseas and steadily build competitive multinational brands.
As ESG investment continues to grow, so does the importance companies and investors place on ESG. Companies that meet ESG criteria often attract more investment, which in turn increases the value of their stocks and bonds.
Facing the ESG Wave, a starter for brand realization. Read More »
Because brands are experienced by people, in this era of information explosion and rapid change, the key to a deeper brand experience is not only to create a unique culture, but also to be able to "observe the people".
Brand experience shapes the memories and imagination between customers and brands. Read More »
With the changing international landscape, intensifying supply chain challenges, and increasingly diversified consumer demands, Taiwan companies are facing escalating competitive pressures. As reliance on a single market can no longer fully support long-term growth, exploring international markets may be an important direction for Taiwanese companies to enhance brand resilience and strengthen competitiveness.
Sustainable ESG is no longer an emerging issue in the modern world, with government agencies and businesses practicing it in their own ways. When "sustainability" becomes a social consensus, the development of enterprises is no longer an isolated individual behavior, but a deeper connection with the environment and society.
How can companies empower brand value through sustainability? Read More »
The term "branding" has been the most frequently mentioned concept in Taiwan's business operations in the last decade. However, because it is so often said, it is easily simplified, misunderstood, and even over-expected. Some companies think that branding is just a matter of making a logo and changing the packaging; others expect sales to soar immediately after branding. There is nothing wrong with these ideas, they are just not complete enough.
What is "Being a Brand"? Read More »
Branding doesn't guarantee that you'll make money right away, but it will help you stop spending money!
Will I make money immediately after branding? Read More »
This article takes "Seven Trigger Opportunities × Process Pro's Real-World Cases" as the main axis, explaining what problems are being solved at each opportunity and what goals should be achieved, helping you to determine when to start work and which key contacts to move first, so that the strategy can really be transformed into measurable results.
When Growth Stalls: Seven Trigger Moments for Rebranding Read More »
The essence of a brand exists in people's hearts. The value of STP is not only to help a brand find its place, but also to remind it to keep focusing on its "choices", and to invest its limited resources in the areas that are most appealing to customers. When a brand is able to keep up with its customers in a changing market, it will be able to consolidate its position in their hearts and minds, so that these people will continue to choose you with determination, and the brand will be able to gain long-term rewards and vitality.
