Year

2023

Sectors

B2B
science and technology

Service

brand naming
Brand Design
Brand Recognition

Rayprus XIANGYANG Holdings

Honor Your Vision

Ltd. is a member of the Hon Hai Technology Group. Its main business is the research and development, manufacturing and sales of camera modules. Over the years, we have accumulated rich experience in the field of camera modules. By doing so, we have become a major strategic partner and a leading supplier to top-tier customers around the world. Starting from 2020, we will start the brand naming and identity construction project, and start the active promotion from 2021. The new supporting image symbolizes the close connection between CombiCare and its customers, expresses the image of a joint and reliable partnership with customers, and echoes CombiCare's friendly, companionable and person-centered service as well as its new brand strategy.

The world's leading provider of imaging and sensing solutions.

Ltd. is a member of the Hon Hai Technology Group. Its main business is the research and development, manufacturing and sales of camera modules. Over the years, we have accumulated rich experience in the field of camera modules. By doing so, we have become a major strategic partner and a leading supplier to top-tier customers around the world. Starting from 2020, we will start the brand naming and identification construction project, and from 2021, we will start the active promotion.

Honor Your Vision

Prosperity provided English brand naming services to Sunshine Holdings, developing numerous naming suggestions based on the strategic elements of the brand, and finally choosing "Rayprus" as the brand name.

In addition, through interviews with customers to understand their needs, including pain points and benefit points, Puro has developed a brand message: Honor Your Vision to realize a better future, as well as a brand story to match.

Honor as a verb means to pay homage to, to add luster to, to honor (a promise or an agreement). Honor Your Vision Refined Rayprus With its top-notch R&D, design and manufacturing capabilities, MTI Holdings is able to work with its customers to create high-end technological products, and to work together with its customers for the common good and the common good, and ultimately to realize the bright future that people aspire to.

Brand image realizes the infinite possibilities of life applications.

Through the overall visual design, Rayprus utilizes the brand theme "Honor Your Vision" to view the world through the eyes as a concept, and uses the arrangement and combination of "dots" to display a variety of visual tensions, presenting the idea of lenses and digital imaging in the lens module, and also conveying the wide range of product applications in life and the possibility of infinite technological advancement. We have established a flexible and clear identification system, which is also integrated with various applications in business promotion, helping Rayprus to improve its future global market deployment and development.

Excellent website browsing experience

We assisted Rayprus in planning the website design to meet the communication needs of the global market. In the development of the website, we emphasized three key points: 1. dynamic and smooth viewing experience, 2. integration of various product applications within the company, and 3. more intuitive menus and interfaces to help the effective delivery of rich information content. The page design incorporates the brand and product images planned by Prosperity, helping visitors to imagine a brighter future in the application of the products.


Learn more about Rayprus' website:www.rayprustech.com

See the world's bright future through light.

The brand image video is based on the concept of "light", which allows people to see the colorful world through light, and optical technology opens up people's imagination to more of life. With nearly 20 years of expertise in imaging and sensing solutions, MTI is able to open up people's eyes to the future of the world, and to fulfill its commitment to advancing the vision of the future with its customers. The video also focuses on the actual application of various camera modules, including cell phone, automotive, industrial, smart life and security applications...and other applications.

Complete product program introduction video

The Rayprus product introduction video is based on the concept of the first corporate image video, and introduces the brand's professional capabilities and product solutions in various fields, so that B2B partners can have a more in-depth and concrete understanding of the technology, services, products and solutions provided by Sunshine, which actually helps marketing and promotion. The video introduces a variety of camera module application scenarios, including cell phone, miniaturized lens, automotive, industrial, smart life and security applications...and other applications.

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