Probrand helps companies participate in the "Taiwan Brand Flare Program" and provides services such as brand diagnosis, strategic planning, identity design, and marketing communications. Probrand has successfully assisted a number of companies to enhance their brand value in the global market and gain international recognition.

The Bank of Taiwan won the "Brand of the Year" award out of more than 927 brands voted by 100,000 consumers in 66 countries, making it the only Taiwanese brand in the commercial banking category to win a national award this year.

In Pro's internship program, every intern has the opportunity to participate in real-world projects, which not only facilitates the deep connection between academia and the industry, and stimulates new sparks and vitality of innovative thinking and branding through cross-departmental discussions and practical work, but also gives the new generation of talents the ability to transform theories from school into practical skills during internships.

From the iF design award winners' exhibition, discover the current design trends and trends, see what are the hottest design creations nowadays, and see some special brand positioning in them.

The emotional value of a brand refers to the emotional response and association that the brand evokes in the minds of consumers. This value can deepen the connection between consumers and the brand and enhance brand loyalty.

Brand naming is the most central of all branding elements. Ideally, a brand name should be easy to remember, highly suggestive of product category and differentiated positioning, inherently interesting and rich in creative potential, transferable to a wide variety of products and geographies, have enduring meaning and relevance, and, of course, be strongly protected both legally and competitively.

ProcessPro Brands is proud to share our market insights in a special feature in this month's issue of Brain Magazine: Consumers used to choose products based on their CP value, but now they're more likely to choose brands that offer a pleasurable, immersive experience or that resonate with their values.

In the post epidemic era, consumer values and brand preferences have changed significantly in the new post epidemic market. From the pursuit of CP value to the desire for a personalized brand experience, design trends have evolved as well. Through authentic, unique, diverse and sustainable brand design, companies can not only build deep emotional connections, but also stand out in the new market.

The Top 12 Design Works in Taiwan are the outstanding design works selected by the editorial department of Brainstorm over the past year. Congratulations to Q Burger Connoisseur Catering, which has successfully built up its employer brand and enhanced employer's trust, for winning this award, and to Process!