Year
2018
Sectors
B2B
science and technology
manufacture
Service
Brand Recognition
MiCareo
Precision and sensitivity
SJM is a biotechnology research and development company co-founded by a professor from the Department of Chemistry at the University of Washington and the YFY Group. The company's main product is a cancer detection platform technology, which detects the number of circulating tumor cells in the bloodstream through microfluidic chips as a diagnostic indicator of cancer, and is expected to lead Taiwan towards the innovative field of in vitro diagnostic devices.
Unique New Identity
In order to communicate with customers more effectively, SJMF collaborated with Pro to build a comfortable website visual effect and establish a new brand identity by optimizing the original brand logo, so as to show the product characteristics of "high-end technology" and the brand spirit of "precision and sharpness".
Dynamic recognition of blood droplet shape
Based on the characteristics of the highly technical products, ProTech optimized the original logo and the English name of the brand by using the auxiliary graphic of a blood drop, created a package design with unique brand design elements, and put the laboratory and research scene into the brand image to emphasize the characteristics of the industry and the degree of professionalism.
Honorary Awards
Asian Design Awards 2018 - Gold Award
