Year
1999
Sectors
B2B
science and technology
manufacture
Service
Brand Recognition
interinfo
Forward-looking. Worthy of trust
Since its establishment in 1996, Intrinsic Software has invested in the development of JAVA technology in tandem with the world, and has accumulated years of R&D technology and customer support, which has been recognized by national heavyweight enterprises such as the Taiwan Stock Exchange and the Chinese Over-the-Counter Trading Center, and has been the best helper in process management and solutions for a number of enterprises, ranging from Far Eastern Textile, YungShin Pharmaceuticals, Daitung Chemical, Taipei Medical University Hospital (including Wan Fang and Shuang He Hospitals), Sanyang Industry, Hua Nan Bank, Pande Automobile, Dong Pei Industry, Ai Zhi Wei, and Nutritional Products. From Far Eastern Textile, Yungshing Pharmaceuticals, Daito Chemical, Taipei Medical University Hospital (including Wanfang and Shuanghe Hospitals), Sanyang Industry, Hua Nan Bank, Pantech Automobile, Dongpei Industry, Ai Zhiwei, Nutritional Foods, etc., the company has a diverse range of industries, demonstrating that the software products of Intrinsic are highly popular in the industry, and that it maintains a leading position in the market of workflow, e-forms, and enterprise process management technology.
Rebranding to Expand Overseas Markets
Over the past 20 years, Intrinsic Software has been steadily building up a strong foothold in the Taiwan market. In recent years, Intrinsic Software has expanded into the Southeast Asian markets such as China, Thailand and Malaysia, and in the future, Intrinsic Software is looking to expand into new markets such as Vietnam and the Philippines. The challenge for Intellisoft is that the foundation of its branding strategy has yet to be further developed, and it needs to establish a brand identification system and management tools that are in line with the international market in order to build up brand equity.
Mastering the international situation and deepening the brand experience
Through internal and external stakeholder interviews and international benchmark brand analysis, ProcessPro helped Intertek's internal software to understand the situation and ensure effective focus and development of the brand strategy within the brand consensus.
The company then worked with Intrinsic's in-house design team to create a new look for its unique brand identity, and in the same vein, planned an icon system for many of its product lines that highly echoed the logo design, reinforcing Intrinsic Software's consistent and profound brand experience at all touchpoints. The eye-catching and flexible design style has become a solid tool for Intrinsic Software to compete with international brands as it moves into the international arena.
Let people focus on creating value and let the system solve the complexity of rule-based information.
Based on the concept of the initial "i", the dot of the "i" is integrated into the logo to form a dynamic sphere, realizing that the interinfo software is a platform that continuously stimulates creativity and creates value with customers.
